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Getting Found Online Has Changed. Most Businesses Don’t Know It Yet.

For the better part of two decades, the formula for getting found online was simple: show up on the first page of Google. To do that, you needed links. Essentially other websites pointing to yours, signaling to the algorithm that you were worth trusting. The more authoritative the link, the better (example: sites that have […]

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Matt Cutts: Creating Great Content Is The Best Way To Attract Do-Follow Links

Google’s Matt Cutts recently posted a video on the search giant’s GoogleWebmasterHelp channel on Youtube answering an irate question from a Google user. Ed, from the Caribbean wrote: How can linking remain a major part of a search algorithm when the majority of Internet users are unable to post a ‘followed’ link on the World

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