For the better part of two decades, the formula for getting found online was simple: show up on the first page of Google. To do that, you needed links. Essentially other websites pointing to yours, signaling to the algorithm that you were worth trusting. The more authoritative the link, the better (example: sites that have […]
Getting Found Online Has Changed. Most Businesses Don’t Know It Yet. Read More »
Let’s address the elephant in the search room: nearly 60% of Google searches now end without a single click to a website. Between AI Overviews, featured snippets, and local map packs, Google has transitioned from a digital librarian pointing users to websites into an “oracle” that answers them directly. If your agency or marketing team
How To Get Found In A “Zero-Click” World Read More »
SEO is changing. With the advent of artificial intelligence, search engines are using the new technology to boost user engagement on their sites without sending visitors directly off to the Web for the answers to their queries. This is just the latest in the ongoing push to keep searchers on search engine pages rather than
Generative Engine Optimization Read More »
Duh, We Can’t Fully Trust Googlers… Shocker! Google’s latest leak has shed light on something significant about the search giant. It reinforces the notion that actions speak louder than words. Instead of relying solely on their statements, it is crucial to base our understanding of Google on what they actually do. This leak serves as
Google’s Leak Proves Something Read More »
Well this is kind of big. Google’s Algorithm was leaked. And it seems to be legit. SEO OG and marketing legend Rand Fishkin not only saw the leaked documentation but also verified the leaker and learned that what we’re seeing is real! Head of all things at iPullRank Michael King has a great run through
Well This Is Huge: Google’s Algorithm Leaked! Read More »
In the ever-evolving world of digital marketing, staying ahead of the curve is paramount for businesses aiming to maintain visibility and relevance. For years, Google Business Pages have been a cornerstone for local SEO, helping businesses connect with their local audience through Google Search and Maps. However, as the digital ecosystem becomes increasingly saturated and
The Shifting Sands of Google’s Search Landscape: Rethinking Google Business Pages Read More »
Key Takeaways (TL;DR): SEO is a time-consuming practice It can’t be done overnight It’s about iterations and slight changes over time It’s not a set and forget type of activity The search engines are constantly changing the algorithms, so the SEO activities need to be adjusted regularly. What works one month might not work next
Why Do Search Engine Services Have Such A High Price Tag? Read More »
I’ve been in the digital marketing space in some way or another since the late 1990s. In 2010, I dove into learning the art of search engine optimization (SEO). Over the years the industry has changed quite a bit. Tools, aiming to help with the optimization efforts, come and go. But the real tool is
Not All SEO Tools Are Equal Read More »
SEO isn’t something that is going to go away. It’s also not hocus pocus or witchcraft. It’s about good content that ranks and making sure your site is coded properly for indexing in the search engines. It does take research and continual reading to get it right, but you don’t need an advanced degree to
SEO Is Here To Stay. Stop Fearing It Read More »
Building your Website on the WordPress content management system (CMS) is a great choice. WordPress powers more than 39% of the Internet’s Websites. It’s open-source, which means that there is a large community of people dedicated to improving and supporting the software. Even Google, the search giant, has a team dedicated to WordPress. As a
WordPress For SEO — A Good First Step To Getting Found, But Not Cure-All For SEO Woes Read More »
