The Goldstein Media Blog
Let’s Go Over This AGAIN! It’s never wise to put all your content on a site you DON’T CONTROL!
Facebook took down the wildly popular page for the site The Shade Room. To be honest I’ve never heard of it, but this action highlights some very important points that need to be reiterated: You don’t put all your eggs in one basket. Facebook should not be...
Web Design Is Just The Start Of The Process
I’ve been doing Web design and development for more than 15 years. In that time, my company, Goldstein Media LLC, came to fruition and our services grew from just Web design and development to Search Engine Optimization (SEO/PPC), Social Media Marketing,...
Facebook’s New Local Search
MarketingLand.com recently wrote about Facebook’s New Local Search “Test.” Apparently, Facebook is taking on Yelp and Zagat. The site is still in testing and is not in the Facebook app, but is on the mobile Web version. This is not the first time Facebook has tried to...
When Dealing With An Angry Customer On Twitter, Follow Them.
It seems simple. You have an angry customer on Twitter. They are ranting at you publicly. You reach out to them and get a conversation started. They go to DM you and, oops, they can’t. You know why? Because you haven’t followed them back. This is a major...
Is Your Business Local Listing Up-To-Date? It Should Be!
I was in Illinois this past week for a family event. While there, my wife, son and I went into Chicago to see the sights. I’ve been to the Windy City many times, but it was my wife and son’s first time. That morning we used an app called ParkWhiz to park in a lot...
Thoughts on Branding and Establishing a Brand Identity
New marketing and a flock of instant marketers who will advise and create campaigns for your business through social media has created a culture where everyone is now an expert. Why? Because they say they are! I’ve noticed an increase in “Social Media...
Thoughts on Inbound Marketing
There is a change in the way we shop for ‘things’, whether it’s a new car, or a pair of shoes, more and more we are saving time (and gas) and shopping on the Internet. If you are like me, Jody Raines, you do a ton of shopping online. With...
![[Guest Post] Customer Service On The Internet – An Overdue Change In Perspective](https://goldsteinmedia.com/wp-content/uploads/2015/03/Customer-Service-On-The-Internet-An-An-Overdue-Change-In-Perspective-400x250.png)
[Guest Post] Customer Service On The Internet – An Overdue Change In Perspective
When Seth first approached me to write this piece, of course my first reaction was “for you, anything my friend”. Directly after that, my next question was “what’s the topic?” Unknowingly, Seth’s simple response stopped me in my tracks and think. He said “customer...
[Guest Post] How Offline Events Can Help Grow Your Online Engagement And Reach
In the days of rampant social media and Internet influence, I have found that business owners are making a huge error when it comes to the usage of these platforms. First of all, let’s make no mistake, the Internet and social media are one of many PLATFORMS...
[Guest Post] The Intersection of Trademarks and Entrepreneurship
I’ve been thinking a lot about trademarks recently. Seth Goldstein hosts a blog about the Philadelphia tech scene, he asked me to do a guest post, so I thought I’d write on the intersection of trademarks and entrepreneurship. Trademarks are federally...