Key Takeaways (TL;DR):
- SEO is a time-consuming practice
- It can’t be done overnight
- It’s about iterations and slight changes over time
- It’s not a set and forget type of activity
- The search engines are constantly changing the algorithms, so the SEO activities need to be adjusted regularly.
- What works one month might not work next month
- You need to find an SEO company that will look at your site holistically and think outside the box
A Cat and Mouse Game
Search engine optimization is a process that improves the visibility of websites in search engines (ie. Google, Bing, DuckDuckGo, etc.). It takes time and effort to get good at search engine optimization, but the outcome is worth it in the long run as it can lead to increased traffic leads, more customers, and more revenue.
Often like a game of whack-a-mole, SEO needs to be dealt with in an iterative fashion. Small changes and adjustments need to be done to make gains in the search engine ranking positions (SERPs).
Most mid-sized companies look at search engine optimization services and shutter. It sounds too time consuming and expensive.
I’m not going to lie to you, the price tag for various search engine services can be expensive. But the idea is to make more from the traffic and conversions to your site than what you spend on SEO.
For mid-sized companies, the fastest way to make sure your business or website has great SEO is to partner with the right SEO company.
This is probably the most important part of the SEO process. Partnering with the right SEO firm will save you from choosing a less skilled company, which could cost you a lot of money in lost rankings and time correcting errors.
SEO is not an activity to skimp on when it comes to price. As stated before, SEO is a time-consuming activity. It can’t be done overnight and is not a one-time set-and-forget marketing technique.
Lots of search engine optimization firms come up with gimmicks to get companies to use their SEO services. But in the end they provide subpar service and results.
A Moving Target
The search engines are continually updating their algorithms to help the searchers with relevant results. This year alone, Google, the biggest search engine by far, with more than 80%+ market share, has adjusted their ranking algorithms almost every month.
Staying up on the latest changes is an arduous task at times.
It takes time and hard work to get traffic and build a strong site. But if done well, it can bring in serious traffic and leads, which can help grow your business.
If you are interested in optimizing your search engine ranking, then you must wade through a lot of information on SEO. Once you have the research (keywords, searcher’s intent, and so on) done, you then must implement it, wait a week or more, and test to see if the changes you made had an impact on your site’s ranking performance.
It’s an ongoing process that needs to be treated as such.
So Now What?
If you’re interested in SEO, but are unsure where to start, click here to schedule a free 30 minute consultation to find out how Goldstein Media can help your company rank high in the search engines. Though we’re based in Bucks County, just north of Philadelphia, Pennsylvania, we help companies nationwide get found online.