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Why Going Offshore for Web Design and Digital Marketing Isn’t Always the Best Idea

In today’s global marketplace, businesses have a wealth of options when it comes to outsourcing tasks like web design and digital marketing. Many companies consider going “offshore” to save costs, but this choice can sometimes lead to more headaches than savings. In this post, we will explore some of the potential pitfalls of offshore web …

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Are Brands Behind the Times When It Comes to Gender Stereotypes in Ads?

General / By Seth Goldstein

This is an update to the post I wrote back in 2019 based off of a MarketingLand.com article. Gender roles and stereotypes have been a topic of debate for decades. There are many movements aimed at breaking down traditional gender roles and eradicating gender stereotypes. However, despite the progress that has been made in other …

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Seth On The D-E-B Method’s GoalCast Live : Entrepreneurship with Seth Goldstein, Kim Miles & Robbie Samuels

General / By Seth Goldstein

I had the pleasure of being on Deb Eckerling’s Goal Cast Live: https://gmwd.us/Ak

Seth On The Endless Coffee Cup Podcast

General / By Seth Goldstein

I had the pleasure of being on Matt Bailey’s Endless Coffee Cup Podcast. It was so much fun! Have a listen here: https://www.sitelogicmarketing.com/podcast-old-seo/

Is it worth the money to hire a website copywriter?

General / By Krista Walsh

“Wait, what?” ^ you when your website designer recommends you hire a professional copywriter. When you get a recommendation to hire a copywriter for your website, it can feel like it came out of left field, and that’s not your fault. The thing is, website copywriting has a PR problem. Most business owners intuitively get …

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Helpful Resources For Businesses

General / By Seth Goldstein

We’ve compiled a list of services we use on a regular basis to help you figure out your suite of tools to stay in business. Many of these tools we actively use, others we’ve used in the past and still suggest, but don’t fit in out toolset. Updated 8/22/2022 Tools Canva – A great tool …

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Biotechnology and Life Science Digital Marketing Doesn’t Have To Be Hard

General / By Seth Goldstein

If you’re in the biotechnology or life science sector, you know that things are booming right now. Companies are getting funding for their discoveries and they need to start working on marketing. But one big question looms. Where do they start? Start with digital marketing. Digital marketing is a broad term that can be difficult …

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The Only Resource You’ll Need to Nail your Podcast Production Process

General / By Seth Goldstein

This article includes affiliate links. This means we earn a small commission if you purchase something we’ve recommended at no cost to you. Featured Photo by Jonathan Farber on Unsplash Remember 10 years ago when podcasting was still this cute, niche little thing that people didn’t really “get”? Well, that cute little trend is now …

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Why Podcast Production Is Key To A Successful Podcast Series

General / By Seth Goldstein

The audio podcast can be an effective marketing tool for all kinds of businesses, but it’s not easy to launch a successful podcast series. Good content is just the first step to creating a high-quality audio podcast. The production process also requires some technical knowledge as well as sound editing skills and techniques. If you …

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We Stand With Ukraine

General / By Seth Goldstein

With the unprovoked and unwarranted war being waged by Russia in Ukraine, I can’t stand idly by and not mention that both myself and my company fully support the country of Ukraine and its people against this aggression. Do what you can to support those in Ukraine. This website has links to various ways you …

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