Smart Digital Marketing for Biotech
Companies
Experienced Digital Marketing Strategists Helping Science-Driven Companies
Biotechnology and life sciences companies know that before they can drive game-changing innovations, they need to execute on their business strategy. This includes results-oriented digital marketing and the ability to pivot when needed.
Companies and funded startups in the pharmaceutical, healthcare, or medical device industries can’t take for granted their position on the cutting-edge, nor can they take for granted their search rankings in a competitive digital landscape. They need a data-driven digital strategy that responds and adapts to changes in search engine optimization (SEO) and responsive web design.
Perhaps you’re facing the challenge of building a user-friendly, consumer-facing website to communicate a complex scientific topic. Or, perhaps your biggest obstacle is that your team’s expertise is in science, not in digital marketing.
Your digital presence needs to communicate subject matter expertise while balancing appeal to different audiences, including consumers, healthcare professionals, and potential investors.
Located only a mile from the Pennsylvania Biotechnology Center in historic Bucks County, Goldstein Media helps biotechnology and life sciences companies get found online to generate interest, investment, and credibility.
We help smart companies striving to make smarter decisions in highly competitive markets. Leveraging innovative WordPress web design and development, SEO, and search engine marketing (SEM), we can help your company get found online, generate leads, and adapt to changing conditions in the digital landscape.
Located only a mile from the Pennsylvania Biotechnology Center in historic Bucks County, Goldstein Media helps biotechnology and life sciences companies get found online to generate interest, investment, and credibility.
We help smart companies striving to make smarter decisions in highly competitive markets. Leveraging innovative WordPress web design and development, SEO, and search engine marketing (SEM), we can help your company get found online, generate leads, and adapt to changing conditions in the digital landscape.
A competitive landscape for Philadelphia biotechnology and life sciences companies
7th — top life sciences cluster in the U.S. based on jobs, lab space, and VC funding.
10th — for tech degree completion in North America.
13th — in number of tech-related workers nationally.
Data Source: CBRE
How we can help your start up
Search Engine Optimization
Make sure your biotech or life sciences company’s unique offerings are reaching the right audiences. Our team has the skills, experience, and data-driven approach to help your business achieve high rankings and stand out in a local search.
Responsive Web Design
The impact of your SEO strategy relies on responsive web design. We treat both user experience (UX) and user interface (UI) as separate yet symbiotic entities. We design our WordPress website to balance the UX/UI elements in a way that’s visually appealing, mobile-friendly, easily navigable, and user-centric.
Website Maintenance
Your adaptive, science-driven company needs a website that can scale and evolve as your business grows. We act as your dedicated web partner, delivering ongoing SEO and web maintenance services to help you adapt and adjust as search engine algorithms change and your business needs evolve.
Social Media Marketing
In 2020, social media eclipsed website as the #1 channel used in marketing, according to HubSpot. Many biotechnology companies may think that they don’t have content suitable for social media platforms, when in fact every company has a story to share and a social media audience to reach. We’ll help you use these powerful social media tools in the most effective manner for your brand.
Digital Marketing Consulting
Your marketing team has enough to manage with communicating R&D, organizing events for partners and VCs, and engaging the public and media. Let us help you monitor your web traffic and engagement. We’ll conduct regular analyses of your digital assets and make personalized recommendations to keep you on track toward your goals.
Why Digital Strategy Matters for Philadelphia Biotechnology Companies
Startups in the Greater Philadelphia area raised substantial amounts of venture capital funding in 2021. The region was projected to more than double the previous record of $2.7 billion in investments set in 2019 before the end of the year.
Biotechnology and biopharmaceutical companies of note include:
Burro – agtech startup that raised $10.9 million Series A
iEcure – gene editing company and University of Pennsylvania spinoff that raised a $50 million round
NRx Pharmaceuticals – developed a COVID-19 therapy and sold $30 million in stock to a group of investors
ZeroEyes Inc. – Goldstein Media’s client, an AI-based firearm detection platform that raised $20.0 million Series A
Data Source: Pitchbook-NVCA Venture Monitor report
SEO and SEM for Data-Driven Companies
Your biotechnology company is expected to test, measure, and report results. You should expect nothing less from your digital marketing company. Goldstein Media makes sure your website has a solid SEM foundation through SEO and PPC (pay-per-click) so you can measure progress.
“Working with Seth Goldstein at Goldstein Media has been wonderful. We approached Seth with a complex site idea for some complicated drug discovery technology. He took complex ideas and made them simple. Working with our CEO and CSO of SkunkWorx Bio, Seth ensured we got what we needed within a timely manner and well within budget. He made order of chaos and helped us deliver a really nice webpage which served our needs for our company size and growth phase. We would recommend working with Seth and Goldstein Media again in the future and recommend his firm for webpage design and development to any client in the biotechnology space.”
Matthew Seavey, Ph.D.
Vice President of Research at Skunkworx Bio, Inc.
Get In Touch
Goldstein Media helps biotech companies get found online, leveraging our more than 30 years combined experience in marketing. Let’s make sure the funds you’ve worked so hard to secure are invested wisely on a website designed to achieve results.
