Real World Viral Marketing – SUNOCO's Free Gas 5000

SUNOCO has figured out how to make their recent campaign go viral. The US-based fuel company has spread their brand rapidly by offering on lucky person 5,000 gallons of gas and 15,000 runners up $10 SUNOCO gift cards if their car is spotted with the SUNOCO sticker on...

Rules and Secrets of viral marketing

Several elements make up viral marketing. Not all of them need to be active in a strategy for it to be effective, but the more of them the better the results. Six main fundamental rules that should be followed to helpy our viral campaign successful: make sure there is...
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