There was once a time when you could build a Website and it would get picked up by the search engines and rank high for relevant search terms with little extra effort. Sadly, those days are long gone.
It seems like every second there is a new site, with new content, vying for placement on the search engines. With this constant influx of new content, getting found online isn’t as simple as building a site and calling it a day.
In the movie “Field of Dreams” the main character is told by a disembodied voice that “if you build it they will come.” Well this isn’t necessarily true from the Web. You can build an awesome Website with all the bells and whistles, but how are people going to know about it?
Enter SEO – Stage Left
This is where Search Engine Optimization comes in. Link building, content marketing, directory listings, keyword research, the list goes on. Without a clear strategy, your site will get lost.
But recently even SEO isn’t enough. Google has made a deal with Twitter for the “Firehose” and they, along with other search engines, are looking more and more at social signals (Likes, Retweets and comments) for ranking.
Enter Social Media – Stage Right
With the inclusion of a strong social media plan with that has a clear, logical search/content marketing strategy and a strong Website, you are heading in the right direction. Also, if whether you like it or not, people are talking about your business on social media. You should be a part of that conversation.
The Three Musketeers – Web, Search, and Social
No longer can you focus on just one element and hope to get found. You need all three to work together.
Share via Facebook, Twitter, Google+, LinkedIn consistently. Blog, optimize for keywords and build a solid Website with compelling content. All of this and more is needed just to start ranking in Google.
A Constant Battle For Supremacy
Making sure that your company is found on the internet is a constant battle for supremacy where you’re always the underdog. The Web is young in the terms of things like the telephone and the wheel, but it’s pretty old in the technology world. That being said, you need to be on top of your site and where it’s ranking constantly. If you can’t it’s best to hire a firm like Goldstein Media to do it for you. That way you can focus on the growing your business and not worry about getting it found.
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