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Author Note: I haven’t blogged here for a while. Sorry about that. I’ve been working on my personal brand over at and have been blogging regularly over there.

Today, I was talking to a client of mine, for whom I do their social media. They’re currently in the market for a Web development/design person, as well as a one for search optimization. Both of these skills Goldstein Media excels at.

While talking to our client, I mentioned our skill set to them. They seemed interested, but also seemed to not want to distract us from our current task of social media.

This interaction is impetus for this post.

The Holistic Approach

In reality you can have different people and/or firms doing each aspect of your Internet marketing and things will work. You’ll probably pay more and you run the risk of things not going as smoothly as planned.

Many companies don’t realize that Web development/design, SEO and Social Media all go hand-in-hand (I’ve posted about this synergy before).

The Benefits Of Using One Firm vs. Multiple

By using the same firm for all three, you’re avoid a possible communication gap and other possible problems.

It’s best to look at it from a holistic view. If all marketing elements rely on each other, and you have a firm you’re working who does all three, it’s probably best to give them a chance to do all of them. Over time there will be an obvious benefit.

What do you think? Is splitting up the tasks of Internet marketing across firms a wise choice or should it be handled by one company and or person? Post your thoughts in the comments below.

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Seth Goldstein is the Principal Creative Director at Goldstein Media LLC. He has been in the Web design and Internet marketing business for more than 10 years. A self-proclaimed technologist, Seth is addicted to all types of technology. He loves to help businesses of all sizes figure out the best way to use the Internet to grow their business.