Search Engine Optimization and Search Engine Marketing are some of the best ways to generate a solid return on your website investment.
Though, neither SEO and SEM are inexpensive endeavors. They can cost quite a bit, but done right, a business can see ROI outpace the expense within as little as three months.
Now there are agencies and practitioners out there doing it for much less, but buyers beware, going for the less expensive option for both SEO and SEM isn’t always the best course of action.
It takes a lot of time both in strategy and implementation to do search right. And we all know that famous adage, “Time is money.”
There are many firms out there that say they can do your search for under $1,000/mo. The problem is that most likely they are doing a sub-par job doing the research needed to get the best results. They are often using a team that is off-shore (not in the same country) who don’t always have the best knowledge of the nuances of the native language to benefit the campaign.
Search Engine Optimization
SEO is what many consider the “free” type of search. If you’re in a very niche market without lots of competition, sure, you might just appear at the top of the search engine rankings (SERPs) without much work. But as you get into more competitive industries and verticals, this free form of search isn’t even close to being free. You have to work for it. Write good content and do the proper keyword research.
This is where an SEO or digital marketing firm comes in. A company like Goldstein Media, has done the research, kept up on the search engine news, and knows how to optimize your site correctly.
You’re not just paying for the work being done, you’re paying for the hours-upon-hours of research and knowledge gathering that has been done over the years that will benefit your company.
You get what you pay for.
Search Engine Marketing
SEM or Pay-Per-Click (PPC) marketing is what is considered paid search. Google Ads, Facebook Ads, LinkedIn Ads, etc.
SEM is a completely different beast. It can sometimes take a whole other type of team to manage the PPC for a site.
When money is directly on the line and you’re paying out for every click or impression, it’s very important to work with an agency who has the background and knowledge to do the job right.
Like with SEO, this knowledge isn’t inexpensive. There should be years of knowledge gathering and experience behind the agency that you are using.
In The End, You Get What You Pay For
It’s true. You might find a person who isn’t as experienced and will charge less money, but they don’t have the years of knowledge and experience behind them to make your campaigns sing.
The goal should be to grow your ROI beyond what you’re putting out for the SEO/SEM services. That way, it’s just the price of doing business.
Interested in learning more about SEO and SEM and how Goldstein Media can help your company get found online and have a positive ROI? Get in touch today.