Public relations professionals design media blitzes to seduce journalists and newsmen to write and report about a client’s product or story. The weapon of choice has always been the press release. Originally, press releases were tightly written teasers focused on presenting cold hard facts so that media officials could then follow up and write a […]
Press Release Strategies in a Web 3.0 Age Read More »
A must watch from Gary Vaynerchuk. He makes some very good points about leveraging your brand on the Internet and how if a company isn’t they need to be.
Gary Vaynerchuk does it again… Brands need to leverage Social Media or They’re Gone Read More »
Recently Google screwed up. The search giant found a bug that shared unshared documents in Google’s famed Google Docs with others. According to their figures only affected 0.05% of users, the the implications are huge for the idea of putting everything in the cloud. Dear Google Docs user, We wanted to let you know about
A major problem with cloud computing reveals it’s ugly head Read More »
Gary Vaynerchuk had another great video posted today about how a hip/swanky hotel’s brand was damaged because of a decision they made. Never under-estimate the power of social media. Check Gary out on Twitter at @garyvee I was in Miami last night and we had a little run-in with the hotel, which led to some
Beware of what you do. Your actions may hurt your brand Read More »
Gary Vaynerchuk has a great video about following your passion and not a buck. He talks about how those who are passionate but not as talented as those who are just out for a buck in an industry will still do better because they will put in more effort and in the long run do
Gary Vaynerchuk on Chase Passion not a Buck Read More »
Today across the Web, people have been buzzing about the new Terms of Service over at Facebook. Upon reading the TOS, the legalese makes it appear that Facebook owns your content once it’s put on the service. The TOS also states that Facebook can use the data for whatever it wants. Now, as expected, people
Facebook users own their content, Facebook’s Zuckerberg writes after chaos Read More »
So Twitter really does have power, it really works. This month I got a shock in the mail. My Comcast bill arrived with a surprise. Apparently my promotional period had ended, sending my TV (not HDTV yet) from $39.99 to $95.65. I was horrified and immediately began to complain on Twitter. I shot a quick
Comcast really does care. Especially @comcastcares Read More »
Found this via Twitter and @prsarahevans and Mashable. It’s a good slide to illustrate the validity and usefulness of Twitter. I’d like to hear your comments on this slide. Please comment below. Image: Flickr/ogilvyprworldwide
Stategic Approach to Using Twitter Read More »
