Podcasts/Vidcasts

Candace Yaeger MBA MA is a community cultivator, people connector, non-profit co-founder, renewable energy entrepreneur, former mental health therapist, TEDx speaker, and award-winning Executive Coach who has been featured in various news media outlets, including ABC and CBS. She is dedicated to helping others step up to their true potential and achieve successful, fulfilling work lives, keeping true to her life mantra “Lift as You Rise.” Born in Philadelphia to dedicated public servant parents, her passion for helping others and serving the community began at an early age. A self-proclaimed nerd with a Master’s Degree in Psychology and a Master’s in Business Administration, Candace also describes herself as an Aunt, beach bum, and wife. In 2021, Candace and her husband moved their businesses to sunny Sarasota, where she continues her passion for community involvement, service, and adventure!

Key Moments
[00:06:22] The best part of being an entrepreneur is the freedom to take care of oneself and do what one wants. Being strategic and having good support can prevent burnout.
[00:08:06] Moving to Florida helped me slow down and take on enjoyable projects, including starting a accidental nonprofit. While I enjoy the freedom, I worry about burnout and distractions from current projects.
[00:11:40] The speaker is mostly on Instagram, enjoys conversations there, and is accessible through their username. They can also be found on Facebook for conversations.

Find Candace Online
https://bit.ly/CYtalk
https://www.candace.coach/
https://www.ted.com/search?q=candace%20yaeger (or type my name into TED.com)
https://www.instagram.com/candaceyaeger/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.
**GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser**
**Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee**
Follow Seth Online:
Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth on Mastodon: https://masto.ai/@phillycodehound
MarketingJunto.com

Lori Sussle Bonanni is the founder of elssus, LLC, a multi-disciplined communications consultancy. Lori builds and grows companies’ reputations thereby increasing awareness, business results and credibility.

Think of her as a nontraditional publicist working with companies as early as funded startups and as established as Global 500s. She partners with her clients to help them raise their next round of funding, hire and retain top talent and be noticed by potential and existing customers. Her work spans communications including public and media relations, strategic, internal and crisis communications, integrated marketing, advisory and more.

Lori speaks and writes about effective and mindful communication, visibility and reputation management. Lori’s most requested talks are ‘Attention is Earned, Not Given: Getting Your Business Media Attention’ and ‘Mindful Communication: Who are you Unknowingly Excluding?’

Lori gives generously with her time. She opens office hours to mentor startup founders through Almaworks (Columbia University’s startup accelerator), Black Ambition (supporting Black and Latinx founders founded by Pharrell Williams) and Mentor Makers (via the Nasdaq Entrepreneurial Center). She speaks with marketing and advertising students at universities through a partnership with the Advertising Education Foundation. Lori also hosts monthly Ask Me Anything sessions to answer questions from founders and operators about how to best communicate a funding round before, during and after the announcement.

Prior to launching elssus, Lori held senior-level marketing, communication and business development roles at world-class organizations including Verizon, World 50, NBCUniversal and DDB. Her writing has been featured in prestigious media outlets such as U.S. News and World Report, Huffington Post and The Muse.

Lori earned a Bachelor of Arts in Communications with a Specialization in Advertising and Public Relations from Rowan University. After graduation, she participated in BUNAC’s International Work Exchange Program in London, England. Lori also earned multiple continuing education certificates for Advertising Copywriting from the School of Visual Arts. In 2021, she earned both a Certificate in Women’s Entrepreneurship from Cornell University and a Certificate in Diversity, Equity and Inclusion in the Workplace from the University of South Florida.

In 2023, Lori was recognized as a Woman of Excellence by the Rochester Business Journal.

Key Moments
[00:05:44] Random jobs in London, publishing firm followed.
[00:07:58] Found it, booked it, went big, loved it.
[00:12:11] Temporary remote work led to permanent company.
[00:13:40] Flexibility, diversity, adventure – thriving in work.
[00:17:18] Jersey Shore, different country, reference for Philadelphians.

Find Lori Online
https://www.elssus.com/series-a-funding-announcement-pr
https://www.elssus.com/ask-me-anything
https://www.elssus.com/services
https://www.linkedin.com/in/lorisusslebonanni/
https://www.linkedin.com/company/elssus

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.
**GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser**
**Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee**
Follow Seth Online:
Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth on Mastodon: https://masto.ai/@phillycodehound
MarketingJunto.com

In this episode of Entrepreneurs Enigma, host Seth Goldstein sits down with marketing strategist Kristi Mitchell to discuss her journey from higher education marketing to entrepreneurship. Kristi specializes in working with service-based business owners who have relied on word-of-mouth referrals to grow their businesses. Together, Seth and Kristi explore the importance of strategic marketing efforts, even for those who rely on word-of-mouth. Tune in as Kristi shares her insights and experiences, offering valuable advice to entrepreneurs looking to take their businesses to the next level. Let’s dive in to this captivating conversation with Kristi Mitchell on Entrepreneur’s Enigma.

Key Moments
[00:05:00] Celebrate five years: stuck, but in a good way.
[00:07:28] Enjoy working with people to build business.
[00:11:07] Growing up as a marketer or entrepreneur.
[00:13:24] Entrepreneur learns importance of patience in business.
[00:17:49] Quick, easy marketing funnel assessment with meme.

Find Kristi Online
https://www.kristimitchell.com
https://www.linkedin.com/in/kristimitchell/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.
**GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser**
**Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee**
Follow Seth Online:
Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth on Mastodon: https://masto.ai/@phillycodehound
MarketingJunto.com

James is a sales & marketing focused startup guy. At last count James had run seven startups – and is working on his eighth: Cognome, a tech spinout from the Montefiore Health System in New York City. He’s also the founder and a board member of Open Squash a 501(c)(3) non-profit whose mission is to make squash more accessible. They opened their first location in Manhattan in January 2020 and are poised to open two more locations in NYC by Sept 2024 – you should join!

Other fun facts:
At Magnetic (which James ran from 2011→2017) he grew revenue from $1 to $100 million before it was sold to Deloitte.
He ran PVI which is now owned by ESPN and is the technology that ESPN uses to show the first down lines in (American) football and other virtual objects in all their sport programming.
James was CEO of the World Series of Video Games, one of the pioneers of e-sports; and
He got his entrepreneurial inspiration from Steve Jobs whom we worked for at Pixar Animation Studios where he ran marketing and new business development for Steve.
James is happily married with two children despite having made his family live on a boat for a year while they sailed around the world (2010-11).
He graduated from McGill University where he occasionally guest lectures (B. Music – ‘cello), and holds an MBA from the Anderson school @ UCLA.

Key Moments

[00:03:45] Entrepreneur with music background gets MBA at UCLA.
[00:07:22] Successful sale, but sued for patent infringement.
[00:11:10] Being early can be a costly entrepreneurship lesson.
[00:13:35] Nonprofit makes squash accessible in Manhattan.
[00:16:27] Data stays in place, but can be combined.
[00:20:39] Responsibility, transparency, humility as an entrepreneur.

Find James Online:
https://linkedIn.com/in/jamesangreen
https://www.opensquash.org
https://www.cognome.com

IIf you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.
GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee
Follow Seth Online:
Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth on Mastodon: https://masto.ai/@phillycodehound
MarketingJunto.com

Derek is an Emmy Award-winning multidisciplinary creative director, art director, and motion designer with over 15 years of experience in various roles such as video producer, director, copywriter, and editor. At each stage of the production process, Derek channels their creative drive into crafting narratives through visual media. Demonstrating a track record of successful collaboration with clients, Derek specializes in developing memorable advertising content that adheres to deadlines and budgets.

Thriving within an atmosphere of openness and innovation, Derek exhibits equal proficiency in both self-directed work and team-based projects. Their strengths encompass creative leadership, adept problem-solving, and an innovative approach. Derek’s history illustrates a blend of exceptional skill in their field along with a versatile and can-do attitude. As a result, Derek consistently surpasses the expectations of management, clients, and colleagues.

Key Moments
[00:03:29] The author worked as a promotions producer at WTOL Eleven in Toledo, Ohio and won a regional Emmy for a successful morning news campaign in a competitive market.
[00:08:48] Importance of self-identity and its impact on networking.

Find Derek Online
https://derekagnew.com/
https://www.linkedin.com/in/derek-agnew/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.
GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee
Follow Seth Online:
Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth on Mastodon: https://masto.ai/@phillycodehound
MarketingJunto.com

Andrew is a serial entrepreneur who was the first in his family to start a business, or as he calls it, a 1st Generation Entrepreneur.

In 2006, he started an IT consulting business as a one-man show. Over time that business grew to $2M/year before he sold it in 2021.

During that time, he also founded a digital advertising startup, a commercial real estate company, and even a small car dealership.

Important Note: Not all of these were a runaway success.

Because Andrew grew up without any formal training/education on what it takes to properly grow a business, he always felt as though he had to learn everything the hard way, and that the road to success was filled with uncertainty and indecision.

Now that he has successfully run the gamut of starting, growing and selling a successful business, he is on a mission to help as many 1st Gen Entrepreneurs as he can. His primary goal is to help them beat the odds of failure, get over the “entrepreneurial hump” (as he likes to call it), and actually enjoy the freedoms that business ownership has to offer.

To that end, he’s founded an online support community built specifically for 1st Generation Entrepreneurs, where they can get all the help, support & guidance they need to grow their business successfully.

Topics/Key Moments
[00:08:35] Outsourcing IT department provides predictable revenue, hiring, and peace of mind for CEO.
[00:09:42] Hiring full-time IT person expensive; diverse skills needed.
[00:14:54] Entrepreneurs aim to prevent mistakes but acknowledge that some will still be made.
[00:17:54] Entrepreneurship offers freedom, such as the ability to make spontaneous decisions and enjoy simple pleasures like going for walks.
[00:22:01] Some doubt their fit, but for those with passion, challenges can be overcome.
[00:23:23] Having a supportive community can greatly benefit entrepreneurs in overcoming challenges and increasing their chances of success.

Find Andrew Online
https://1stGen.biz
https://www.linkedin.com/in/andrew-drives

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.
GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee
Follow Seth Online:
Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth on Mastodon: https://masto.ai/@phillycodehound
MarketingJunto.com

With a lifelong commitment to entrepreneurship, Holly’s career journey began in the dynamic world of social media. This early exposure sparked her interest in digital communication and marketing, leading me to delve deeper into the industry. Over the years, Holly’s honed my skills in media relations, interpersonal communication, corporate communications, lead generation, and direct marketing, all of which have been instrumental in her professional development.

Today, Holly channel my entrepreneurial spirit and industry expertise into running a successful social media agency. This venture is a testament to her dedication and passion for the digital marketing and communications sector. It’s here that Holly continue to apply her knowledge and skills, driving business growth and creating meaningful impact in the industry.

Holly’s journey is a testament to my unwavering dedication to innovation and growth. From her early days in social media to leading my own agency, each step has been guided by a desire to push boundaries within the digital landscape. This drive, coupled with Holly’s extensive experience and skills, fuels her commitment to making a meaningful impact in the industry.

Key Moments
[00:04:53] Generations of innovation led to family business.
[00:08:19] Paid to write, ignored professor, started career.
[00:12:50] Entrepreneurship: fulfilling, fast, rewarding, and fulfilling
[00:16:45] Presence of mind: key to seizing opportunities.
[00:18:26] Opinionated journalist turned strategist, active on social media.

Find Holly Online
https://www.monarchsocialmedia.com/
https://twitter.com/monarchxsocial
https://www.tiktok.com/@monarchsocialmedia
https://www.facebook.com/monarchsocialmedia/
https://www.instagram.com/monarchsocialmedia/
https://www.linkedin.com/in/holly-medwid/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.
GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee
Follow Seth Online:
Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth on Mastodon: https://masto.ai/@phillycodehound
MarketingJunto.com

Rael Bricker, The Excellence Guy, promotes the idea of being excellent – showing up as the best version of yourself (or your company) every day.

“In 2013 I was given a rude awakening when after a season of triathlons, I decided to run a marathon. All this was part of a plan before turning 50. Each time I ran, I experienced neck pain and it was discovered that I had two blocked arteries.
I was the lucky one as I managed to dodge a bullet and ended up with two stents. Today I am probably back to close to my fitness and strength from 2013, but much more self aware of listening to my body
This experience helped me to find my purpose in life. I found my purpose in sharing the experiences of journeying and achieving excellence with business owners and entrepreneurs around the world
After 30+ years as a serial entrepreneur, in everything from education to finance to fitness, I’ve now made it my mission to share my knowledge and expertise with others. Seeing that light come on, and connections being made in people’s heads as to how they can weave my experiences and advice into their businesses reinforces that this is where I need to be.”

From being 6000ft underground in a gold mine, to starting an education business (that grew to have 4000 plus students) to spending years working in venture capital, Rael Bricker has seen it all. He has listed companies on multiple international stock exchanges, and his financial services group has settled more than $3bn in loans over 21 years. Rael has the unique distinction of having sold more than $1bn in mortgages from stage. Rael’s diverse work history combined with unique global research interviews with companies in more than 25 countries allows him to work with leaders and managers on growing and achieving excellence, as he has experienced the rollercoaster himself and knows how to navigate the twists, turns and loops.

Interesting Moments
1. A Rockstar’s Journey To Health And Gratitude – Timestamp: 00:00
2. Working In A Gold Mine: Challenges And Historical Context – Timestamp: 04:42
3. The Importance Of Self-awareness In Business – Timestamp: 09:01
4. The Importance Of Empowerment In Business – Timestamp: 15:58
5. The Value Of Life Experiences In Helping Others – Timestamp: 21:28
6. Continuous Writing For Entrepreneurs – Timestamp: 22:14
7. Managing Time and Ideas – Timestamp: 18:43
8. The Benefits Of Continuous Writing For Entrepreneurs – Timestamp: 22:57
9. Responding to Emails and Social Media – Timestamp: 24:09
10. Constant Ideation And Sleepless Nights – Timestamp: 17:43

Find Rael Online
http://raelbricker.com/freebook/ (free book giveaway)
https://www.linkedin.com/in/rael-bricker
https://www.facebook.com/rael.bricker
http://www.raelbricker.com/
https://www.instagram.com/raelbricker

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.
GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee
Follow Seth Online:
Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth on Mastodon: https://masto.ai/@phillycodehound
MarketingJunto.com

Cancer Survivor’s Perspective on Mental Health: “What I’ve learned since cancer, actually, is how I feel is really important…I really like is calm and peace and being chill and finding things funny and just being myself and not worrying about all of it.” — Kim Beam


Kimberly Beam has two master’s degrees, a Master of Fine Arts in Creative Writing and a Masters in Social Work. She has authored a book titled “What the Doctors Don’t Tell You: One Woman’s Journey through Hodgkin’s Lymphoma.”
Previously, Kimberly worked as an English teacher for 12 years, specializing in middle and high school English with a focus on creative writing.
She is a qualified mindfulness instructor who particularly enjoys silent retreats. Although she holds certifications as a tarot card reader, reiki master, and breath work instructor, she does not actively utilize these skills. Instead, Kimberly relies on her intuition in her daily life.
Currently, she is taking classes to become a certified intuition instructor and plans to offer classes in the fall, covering topics such as intuition, automatic writing, and a book club. Inspired by her experience during a five-week silent retreat, she founded “Social Work Your Life” to help individuals discover their path to happiness.
Kimberly is currently single and also offers intuitive life coaching, as well as courses on creating one’s dream future career and love relationship through the Social Work Your Life website.

Key Moments
[00:04:39] Hilarious Instagram account cheers you up.
[00:08:46] Hospital worker funds entrepreneurial side gig using dot phrases.
[00:10:13] Entrepreneurship, book club, intuition, scientific proof, atoms.
[00:14:11] Talk, Instagram Live, reels, ramble.
[00:17:11] Hospital drama: Woman seeks social worker assistance from the sparkle wearing social worker.

Find Kim Online
https://SocialWorkYourLife.com
https://instagram.com/socialworkyourlife
https://gmwd.us/kim-beam-book
Check out her podcast!!!! Social Work Your Life with Kim Beam!!

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.
GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee
Follow Seth Online:
Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth on Mastodon: https://s3th.me/@seth
MarketingJunto.com

As the Founder & CEO of The EffortLESS Life®, Courtney Elmer is a sought-after consultant, host, and speaker who is known for helping entrepreneurs embrace antifragility and grow through what they go through to create the greater income, influence, and impact they deserve.
Drawing on her background in psychology and personal experience as a cancer survivor, Courtney empowers online business leaders to establish the systems, structure, and support they need to build self-sustaining businesses that thrive in a rapidly changing digital environment, expand their thought leadership through podcasting, and use their voice to catalyze positive change in the world.
Courtney hosts the globally-ranked AntiFragile Entrepreneurship™ podcast, which recently surpassed How I Built Ther and Harvard Business Review on the list of 11 Top Business Podcasts for Professionals by Small Biz Trends. She’s a popular speaker on the topics of podcast marketing, business systems, and entrepreneurial antifragility at notable industry conferences such as PodFest Global, and her skills and knowledge are frequently sought by leaders and teams from Forbes, Fast Company, PopSugar, and more.
Courtney lives in New Orleans with her husband Alan and their son AJ, a surprise miracle baby following her cancer treatments.

Key Moments
[00:02:06] Corporate success, fairy tale romance, unexpected diagnosis.
[00:03:20] Doctor’s strange vibe, test results, specialist takeover.
[00:06:57] “Remarkable progress: From youth to success.”
[00:12:17] Valleys bring growth, define our journeys.
[00:16:18] Choosing to show up, using my voice.
[00:17:44] Entrepreneur questions if work is sufficient.
[00:22:03] Silenced as a child, still battling vocal struggles.
[00:23:28] Power of voice, highs and lows, ownership.

Find Courtney Online
https://antifragileentrepreneurship.co
https://instagram.com/thecourtneyelmer
https://www.theeffortlesslife.co/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.
GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee
Follow Seth Online:
Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth on Mastodon: https://s3th.me/@seth
MarketingJunto.com