Alexander Concepcion first learned to love books from his Cuban-American parents in Miami, Florida. After burning his college diplomas, he moved to Texas, stumbled into real estate, and became one of Texas’s top producing (and only taco-themed) independent brokers despite working part-time hours. The rest of his time is spent studying history, playing disc golf,
Welcome back to another episode of Digital Marketing Dive! This time, hosts Seth Goldstein and Brian Griffiths are tackling one of the biggest challenges in the digital space: how to effectively stay top of mind with your audience. In this lively and insightful conversation, Seth and Brian share practical strategies—from repurposing your content and maintaining
Dustin Riechmann is a serial entrepreneur and the founder of 7-Figure Leap. He specializes in helping mission-driven experts build 7-figure brands by telling their story.
Key Moments
[05:09] Inspiration for a Creative Side Hustle
[06:44] “From Butcher Shop to Podcast”
[12:12] “Networking Success: From Client to Walmart”
[15:07] Boredom Transformed into Creative Growth
[17:22] Faith-Focused Daily Walks
Find Dustin Online
https://7figureleap.com/
https://www.linkedin.com/in/dustinriechmann
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Follow Seth Online:
Seth | Digital Marketer (@s3th.me)
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth On Mastodon: https://indieweb.social/@phillycodehound
Seth’s Marketing Junto Newsletter: https://MarketingJunto.com
Leave The Show A Voicemail: https://voiceline.app/ee
Sam Sethi is the CEO of TrueFans a Podcasting 3.0 app that enables fans to reward their favorite creators using micropayments. He is also the co-host of Podnews Weekly Review.
Sam is a 30 year veteran of the IT industry. He has held senior technical and marketing director roles across a number of companies including Microsoft, Netscape, Gateway Computers and Microstrategy. He has also been an entrepreneur having started and successfully sold 3 startups covering home-automation, fashion and journalism. Sam also helped start TechCrunch Europe and has been an angel investor and mentor to numerous startups.
Before entering the IT industry, Sam was an Army Officer in the Parachute Regiment and in his spare time enjoys teaching Krav Maga.
Key Moments
[06:17] Climbing the Corporate Ladder
[07:38] Title Dependency Critique
[12:35] “Early Internet Access Journey”
[13:58] Future of Digital Transactions
[19:24] Independent Schedule Benefits
[22:50] “Thames Path Walking Adventure”
[25:03] Embracing High-Level Idea Exchanges
Find Sam Online
https://www.linkedin.com/in/samsethi/
https://truefans.fm
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
iTunes: https://gmwd.us/itunes
Podchaser: https://gmwd.us/podchaser
TrueFans: https://gmwd.us/truefans
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans.
Follow Seth Online:
Seth | Digital Marketer (@s3th.me)
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth On Mastodon: https://indieweb.social/@phillycodehound
Seth’s Marketing Junto Newsletter: https://MarketingJunto.com
Leave The Show A Voicemail: https://voiceline.app/ee
Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!
Key Moments
[05:05] “Remembering Vine’s Creative Era”
[07:43] Choosing Potential Over Stability
[11:57] Paid Podcast Guest Spots
[15:23] Embrace Rest, Avoid Burnout
[18:48] “Benefits of a Physical Planner”
[20:58] Direct Human Interaction Preference
Find Alex Online
https://www.podmatch.com/member/alex
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
iTunes: https://gmwd.us/itunes
Podchaser: https://gmwd.us/podchaser
TrueFans: https://gmwd.us/truefans
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans.
Follow Seth Online:
Seth | Digital Marketer (@s3th.me)
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth On Mastodon: https://indieweb.social/@phillycodehound
Seth’s Marketing Junto Newsletter: https://MarketingJunto.com
Leave The Show A Voicemail: https://voiceline.app/ee
Dr. Demi Aspey is the founder of Studio Sonder creative community, professional copywriter, creative strategist @ Instagram for Business and @ WhatsApp for Business, independent screenwriter, travel journalist, creative writing PhD and full-time creative alien.
She was also late diagnosed AuDHD woman and is an advocate for mental health — because life, man.
Key Moments
[05:54] “Drama Student’s Script Success”
[08:29] Versatile Career Journey
[10:51] “Struggling with Self-Doubt”
[14:02] Freedom Over Structured Life
[18:55] Embrace the Imperfect Start
[20:20] Passion, Joy, and Social Engagement
Find Demi Online
https://studiosondercreative.mn.cohttps://www.studiosondercreative.comhttps://www.sonderscript.com
https://demiaspeywriter.substack.com/
https://www.linkedin.com/in/demi-aspey-writer/
Instagram: @demiaspeywriter / @studiosondercreative
TikTok: @demaissance
YouTube: @demiaspeywriter
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
iTunes: https://gmwd.us/itunes
Podchaser: https://gmwd.us/podchaser
TrueFans: https://gmwd.us/truefans
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans.
Follow Seth Online:
Seth | Digital Marketer (@s3th.me)
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth On Mastodon: https://indieweb.social/@phillycodehound
Seth’s Marketing Junto Newsletter: https://MarketingJunto.com
Leave The Show A Voicemail: https://voiceline.app/ee
Welcome back to Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dig into a topic that every business and marketer needs to hear: why posting on social media is just the first step—and why real impact comes from genuine engagement with your audience. Seth and Brian start with the basics, explaining
Catherine Connelly is an entrepreneur, engaging speaker, and author of Designing Success: Lessons from 20 Years as a Female Tech Entrepreneur.
Catherine co-founded The Meet Group, a NASDAQ-listed social dating and livestreaming company connecting millions of active users globally. The Meet Group was acquired in a $500 million sale in 2020.
Catherine’s nearly two decades of entrepreneurial experience include co-founding myYearbook at fifteen, creating what would eventually become The Meet Group, and leading brand strategy and marketing for The Meet Group through a series of mergers, acquisitions, and rebrands.
Catherine graduated from Georgetown University and holds an MBA from The Wharton School of the University of Pennsylvania. She was named the Ernst & Young Entrepreneur of the Year Award Winner for the Philadelphia Region. Catherine has been featured on CNBC, the Wall Street Journal, MTV, ABC News, Fox News, CosmoGIRL, BusinessWeek, the San Francisco Chronicle, and CBS. Catherine writes the newsletter Growing Up Startup, sharing lessons inspired by her entrepreneurial journey.
Key Moments
[06:10] Early Exposure to Entrepreneurship
[09:31] “Yearbook: My High School Lifeline”
[12:44] “Viral Quizzes Boost Early Social Media”
[14:22] “Setting Boundaries for Personal Identity”
[17:02] Encouraging Young Entrepreneurship
[21:58] Balancing Public and Private Business
[25:07] “Building Products with Personal Impact”
[28:23] Consistent Efforts Lead to Success
[30:09] “Building Positive Connections”
Find Catherine Online
Exclusive for Entrepreneur’s Enigma listeners: Receive a free virtual copy of Catherine’s book, access to her office hours, and more: https://landing.cconnelly.me/enigma
Designing Success: Lessons from 20 Years as a Female Tech Entrepreneur: https://a.co/d/fUnDNLm
Connect with Catherine on LinkedIn: https://www.linkedin.com/in/catherinecookconnelly
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
iTunes: https://gmwd.us/itunes
Podchaser: https://gmwd.us/podchaser
TrueFans: https://gmwd.us/truefans
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans.
Follow Seth Online:
Seth | Digital Marketer (@s3th.me)
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth On Mastodon: https://indieweb.social/@phillycodehound
Seth’s Marketing Junto Newsletter: https://MarketingJunto.com
Lance Cayko is a multi-talented serial entrepreneur, architect, builder, lecturer, and podcaster He has a diverse background in architecture, construction, real estate development and is the co-founder and partner of F9 Productions Inc., a wildly successful design + build firm based in Longmont Colorado, specializing in single family residential, multi-family residential and small commercial projects.
Before earning a degree in Building Construction Technology from the North Dakota State College of Science, Lance worked in nearly every trade of construction. He then continued his education and earned a Bachelor of Science in Environmental Design and a Master of Architecture from North Dakota State University, culminating with him graduating at the top of his class and earning the coveted McKenzie Thesis Award for the most outstanding thesis project.
After college, Lance worked in various architecture firms and roles in the construction industry before co-founding F9 Productions in 2009 with his business partner Alex Gore. Since then, the company has grown to become one of the premier design + build firms in the region, with a reputation for quality craftsmanship, innovative design, and exceptional customer service.
In addition to his work at F9, raises his daughter Kaiya and Lance teaches at the University of Colorado Boulder and his Alma Mater North Dakota State University. He is also a professional fisherman and a philanthropist as the founder and President of Longmont Community Gardens, a non-profit that promotes urban sustainable gardening, education, and community involvement. Lance is also the co-host of Inside the Firm, a popular architectural business podcast that provides insights and advice on architecture, entrepreneurship, and small business ownership.
Key Moments
[04:42] “Best Gopher: Teenage Roofer’s Tale”
[08:43] Architectural Career Epiphany
[10:59] Cultivating Creativity with Kids
[14:29] Self-Employment Commitment
[18:01] “Obsessed with Fitness Goals”
Find Lance Online
https://www.linkedin.com/in/lance-cayko-1227031a/
https://f9productions.com
https://insidethefirmpodcast.com
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
iTunes: https://gmwd.us/itunes
Podchaser: https://gmwd.us/podchaser
TrueFans: https://gmwd.us/truefans
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans.
Follow Seth Online:
Seth | Digital Marketer (@s3th.me)
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth On Mastodon: https://indieweb.social/@phillycodehound
Seth’s Marketing Junto Newsletter: https://MarketingJunto.com
Todd Mitchell, owner of Cybersecurity4biz LLC (a Disabled Veteran-Owned Small Business), is a retired US Navy veteran and cybersecurity expert with over 30 years of experience. He holds a Master’s in Cyber Security Policy, an MBA, several IT Degrees, and certifications in ethical hacking. Todd has contributed to the NIST SP 800 series and helped shape cybersecurity controls for the Department of Defense, government agencies, and industries such as healthcare and finance. As a member of the NIST Small Business Cybersecurity Community of Interest, he shares insights to support the unique cybersecurity needs of small businesses.
Todd specializes in helping solopreneurs and micro-businesses in the healthcare, financial, and government contracting industries achieve compliance with regulations like HIPAA, GLBA Safeguard Rule, PCI-DSS, and CMMC 2.0. He also empowers families to protect themselves from identity theft, cyberstalkers, cyberbullies, and online predators through prevention-focused strategies that foster a cyber-safe culture.
The inspiration for Cybersecurity4biz came when Todd was in charge of designing software for the US Marine Corps Command and Control and implementing cybersecurity for the Defense Department. A friend’s small business suffered data loss (a DJ got hacked and lost all his music), and Todd was asked to find someone to help him. After searching everywhere Todd realized solopreneurs and small businesses had no access to affordable cybersecurity resources. Despite calling dozens of companies, Todd found no one willing to work with businesses with fewer than 250 computers.
Understanding that most small businesses can’t afford or don’t need enterprise-level solutions, Todd decided to fill the gap. After much encouragement from his friend, he left the corporate world to launch Cybersecurity4biz, offering practical, affordable solutions tailored to the needs of solopreneurs and micro-businesses. His mission? The “little guy” helping the “little guy.”
Running his own business from home, Todd practices what he preaches, securing his home network and safeguarding client data, even amid the chaos of family IoT devices.
Key Moments
[04:53] Consolidating Government Software Systems
[07:03] DJ Faces Crisis After Ransomware Attack
[12:08] Cybersecurity Concerns and Awareness
[13:10] Rethinking Modern Parenting Trends
[17:45] “Phone for Communication Only”
Find Todd Online
Website: https://www.cybersecurity4biz.com/
Alignable Profile: https://www.alignable.com/alamogordo-nm/cybersecurity4biz-llc
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
iTunes: https://gmwd.us/itunes
Podchaser: https://gmwd.us/podchaser
TrueFans: https://gmwd.us/truefans
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans.
Follow Seth Online:
Seth | Digital Marketer (@s3th.me)
Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein
Seth On Mastodon: https://indieweb.social/@phillycodehound
Seth’s Marketing Junto Newsletter: https://MarketingJunto.com
