Digital Marketing Dive | Ethics In Marketing

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Ethical Marketing Code of Conduct

Core Principles

–> Respect for Human Autonomy

All marketing and design decisions must respect users’ ability to make informed, independent choices without manipulation or coercion.

–> Transparency and Honesty

All communications must be truthful, clear, and complete, with no hidden agendas or deceptive practices.

–> Protection of Vulnerable Populations

Special care must be taken to protect children, elderly individuals, those in crisis, and other vulnerable groups from exploitation.

–> User-Centric Design

Products and services should be designed to serve user needs first, not to maximize company profits at user expense.

–> Informed Consent

Users must be able to make decisions based on complete, accurate information presented in an accessible way.

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https://www.deceptive.design/types

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https://www.linkedin.com/in/sethmgoldstein/

Brian: https://bstrongmarketing.com

https://www.linkedin.com/in/briandgriffiths/

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