We have been podcasting since 2010. Our goal with Entrepreneur’s Enigma is to highlight the entrepreneurial journey, as well as talk about the not so romantic truths of it. Entrepreneur’s Enigma comes out every Tuesday at 8 AM Eastern.
Joe Eftihiou is the Founder of Claricast, a podcast production company that helps businesses launch and grow podcasts that support their business goals.
Geoff Livingston helps organizations cut through AI hype and build systems that actually work. As founder of Generative Buzz, he has guided Fortune 500 marketing
Today’s guest is Gaylen Wilson, a heart transplant survivor, 20-years-sober former alcoholic, relationship author, erectile dysfunction advocate, Certified Thriving Relationship Coach, and co-founder of The Monument Method Institute with his wife, Heather. His life has been shaped by repeated reinvention—from farm and career failures to alcoholism, sobriety, financial hardship, and rebuilding professionally.
In 2014, a virus left him in end-stage heart failure, forcing Gaylen and Heather to endure years of hospital stays, uncertainty, disability, financial pressure, and lost intimacy. On June 19, 2018, shortly after telling Heather he likely had only months to live, Gaylen received the call that a donor heart was available.
After his transplant, Gaylen devoted himself to helping others make the most of the years they are given. For more than five years, he supported approximately 60,000 men and partners in two major erectile dysfunction communities, witnessing how ED can affect mental health, identity, intimacy, and relationships.
Those experiences inspired The Monument Method, a relationship system focused on emotional safety, conflict repair, intimacy, accountability, and protecting the bond under pressure.
Gaylen and Heather are also developing MVP—Monument Validated Person—a relationship-readiness dating platform designed to help people prepare for healthier relationships. His mission is to help people build relationships strong enough that no one has to face life alone.
Links
https://www.monumentmethodinstitute.com/
Monument Hearts Trailer on TikTok
https://www.tiktok.com/t/ZP8GmXFnX/
Monument Method Trailer on TikTok
https://www.tiktok.com/t/ZP8GmATNK/
ED Trilogy on TikTok
https://www.tiktok.com/t/ZP8GWBKDj/
Timestamps
[00:00] – Intro to Gaylen Wilson’s extraordinary reinvention story
[02:02] – From farm life to stockbroker and the collapse that changed everything
[03:39] – Alcoholism, emotional shock, and not having the tools to cope
[04:14] – Finding sobriety through Rational Recovery
[04:44] – Consulting work, 9/11, and another career setback
[05:42] – Meeting Heather and rebuilding after divorce
[06:10] – Traveling to all 48 contiguous states for field service work
[06:48] – A virus, heart failure, and years of declining health
[07:44] – Heather’s commitment through his illness
[08:14] – The call for a donor heart and the race to the hospital
[09:03] – Transplant day and the “Ferrari engine in an old Ford pickup” metaphor
[09:34] – Why the transplant became a mission to help others
[09:58] – Hold Me Tight, attachment theory, and the science behind conflict
[11:36] – Creating the Monument Method as an emergency break for fights
[12:36] – Why the relationship must matter more than ego
[13:03] – Using touch and eye contact to reset fight or flight
[14:12] – Marriage as a refuge, not another source of stress
[15:32] – Parenting, attachment issues, and the need for real connection
[16:36] – Why being an entrepreneur is easier with a soulmate partner
[17:23] – Lessons from traveling in a Prius and learning to apologize fast
[18:09] – What drives him now and what keeps him grounded
[18:58] – The most important thing to carry with you in life
[19:44] – What the transplant changed about his outlook on mortality and time
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
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The Marketing Junto Newsletter: https://MarketingJunto.com
Note: This episode is a longer one. But well worth a listen.
Stephan Bajaio believes that success takes time and effort, and he emphasizes this lesson through what he calls the “four Ps.”
Drawing on his experience, Stephan shares practical advice with business owners: when evaluating a web page, especially a services page, he encourages them to look beyond surface-level details.
He questions whether important points about a service are truly given the attention they deserve, suggesting that if something merits a bullet point, it likely deserves a full paragraph to provide essential context and value.
Through this approach, Stephan helps businesses move from shallow descriptions to a more meaningful, engaging presentation of their work, ensuring their key offerings are conveyed with clarity and depth.
More About Stephan:
Stephan Bajaio is a CEO, Co-Founder, and CMO with 20+ years in SEO and digital marketing. He’s helped brands like FedEx, Comcast, and Siemens win in search. Stephan co-founded VibeLogic to help businesses navigate the collision of AI and organic search. He helps marketers stop chasing algorithms and start building strategies that actually last.
Links
https://www.vibelogic.com/
https://www.stephanbajaio.com
https://www.linkedin.com/in/stephanbajaio/
Start of interview: [01:40]
Other Key Moments
[04:07] Early interest in computers
[07:33] Importance of Detailed Descriptions
[11:53] Decision fatigue and modern anxiety
[15:03] Building trust through valuable insights
[19:04] Addressing therapy stigma
[21:34] Balancing work and family time
[26:33] Sharing Entrepreneurial Challenges
[29:07] Hands-off management strategy
[30:23] Finding passionate team members
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma
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The Marketing Junto Newsletter: https://MarketingJunto.com
Adrienne Wilkerson is the co-founder and CEO of Beacon Media + Marketing, a national digital marketing agency specializing in mental and behavioral health organizations.
She started her first business in 2001, is an Inc. 5000 winner for three consecutive years, a published author, and the host of The Beacon Way podcast.
Adrienne helps founders and leaders stop second-guessing their marketing and start showing up in a way that actually reflects the mission they built their business around, because when the connection is right, the growth follows.
Links
https://www.beaconmm.com/the-beacon-way/
https://open.spotify.com/show/3BDBxY9jDasCTJtRkX7EJ2
https://podcasts.apple.com/us/podcast/the-beacon-way/id1593107821
https://www.youtube.com/@BeaconWayPodcast
Her book: https://a.co/d/fBo6sBg
Her Author Page: https://www.amazon.com/author/adrienne.wilkerson
https://www.linkedin.com/in/adriennewilkerson/
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma
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The Marketing Junto Newsletter: https://MarketingJunto.com
Lindsay Rios is a Fractional CRO & owner of GTM Done Right, helping B2B companies turn accidental growth into intentional growth. Many of the businesses she works with have built revenue growth through referrals, word of mouth and organic inbound. But eventually those channels stop producing the same results, growth becomes less predictable, and leadership realizes they need a more intentional go-to-market strategy.
This is where Lindsay comes in to identify the real causes of stalled growth, whether it’s a misaligned ICP, a disconnected revenue strategy or what she famously calls a “poopy pipeline.”
Lindsay also partners alongside Mandy McEwen, where they help business with their revenue growth by integrating social selling into their GTM strategy.
Links
https://www.lindsayrios.com
https://yourfuturebiz.com
https://nextwave.golumi.io
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma
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Support The Show & Get Merch: https://shop.entrepreneursenigma.com
Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting
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The Marketing Junto Newsletter: https://MarketingJunto.com
Kira Hartley Klinger is an entrepreneur, bestselling author, and e-commerce expert who has built a successful career turning overlooked treasures into valuable finds. Since launching her first online shop in 2003, she has become a top-rated Etsy seller with more than 17,000 sales and a devoted following in vintage textiles.
Her bestselling Fabric Wars book series shares the remarkable stories behind the rare fabrics she discovers, earning recognition in the antique and collectible textiles category. Her unique approach has also led to a reality TV development deal, speaking engagements at quilting guilds across the Midwest, and appearances on numerous podcasts.
When she’s not treasure hunting, Kira enjoys life on her hobby farm with her husband, renovating their historic farmhouse, spending time with their eight grandchildren, and inspiring others through her passion for history, entrepreneurship, and finding value where others see none.
Links
https://www.etsy.com/shop/DodOddity
https://www.linkedin.com/in/kira-hartley-klinger-319a68a5/
https://www.instagram.com/dododdity/
https://www.facebook.com/profile.php?id=61553488285041
https://www.ebay.com/str/monnerscloset
https://a.co/d/0fJlEdDH
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma
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Support The Show & Get Merch: https://shop.entrepreneursenigma.com
Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting
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Larry Kesslin is an author who explores the difference between happiness and joy in his life and work. He describes happiness as a response to circumstances, but sees joy as something deeper—a profound knowing of what, who, and why you are. Through his writing and personal philosophy, Larry emphasizes that true joy comes from inner understanding and self-awareness, rather than external validation or fleeting emotions.
He recently published his fourth book, The Joy Molecule, which includes 8 stories of amazing humans that have taught him 5 key lessons to finding his joy.
After a decades-long entrepreneurial journey, including a life-changing trip to Africa, Larry now helps high achievers redefine success, reconnect with who they truly are, and create lives filled with meaning, connection, and joy.
Through his frameworks around identity, purpose, and conscious connection, Larry guides people to shift from “what they do” to “why they’re here.” He brings deep wisdom, powerful stories, and a grounded, human approach to transformation.
Links
https://5-dots.com/assessment-1
https://www.linkedin.com/in/larrykesslin
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma
Support me on TrueFans.fm → https://gmwd.us/truefans.
Support The Show & Get Merch: https://shop.entrepreneursenigma.com
Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting
Follow Seth Online:
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The Marketing Junto Newsletter: https://MarketingJunto.com
Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma
Marlen Kakkori is the creator of The Podcast Interview Leverage Method™ and founder of The Podcast Conversion Lab. She helps entrepreneurs turn podcast interviews into partnerships, referrals, and clients by leveraging conversations long after the episode is published. Originally from Europe and now based in Mexico, she works with experts, authors, coaches, and consultants looking to generate real business results from podcast guesting.
Links
https://www.skool.com/the-podcast-conversion-lab-1632
https://www.linkedin.com/in/marlenkakkori
Check out her chapter in the book: https://todaysinspiredleader.com/
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma
Support me on TrueFans.fm → https://gmwd.us/truefans.
Support The Show & Get Merch: https://shop.entrepreneursenigma.com
Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting
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Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma
Dr. Fredric Abramson is the CEO of Golden Thread Technology.
He started the company to harness the power of DNA analysis to lower athletic injury risks. His approach is built around an AI machine learning framework that uses each athlete’s unique genetic blueprint to identify important differences in body structure, nutrition requirements and performance behaviors.
The mobile interface provides ongoing, real-time, practical, personalized ongoing collaborative inputs and insights to each athlete’s actions that will lower the risk.
His approach is based on his work as a pioneer in creating artificial intelligence applications to solve health and medical problems.
He holds a patent for A System and Method for Evaluating and Providing Nutrigenomic Data, Information and Advice (7877273). This patent covers the use of wireless to match a person’s genetic data with nutrition ingredients to lower the risk of disease.
Fredric has been an adjunct professor of biotechnology at Johns Hopkins University since 1996. His courses include the Economics of Change in Biotechnology, Creating the Biotechnology Enterprise, and Financial Management in Biotechnology.
Previously he held full time faculty appointments at the American University Kogod College of Business and the University of Kentucky College of Medicine.
Fredric holds five higher education degrees. These include his Ph.D. in Human Genetics and Population Planning from the University of Michigan, his Master of Science in Management from MIT, where he was an Alfred P. Sloan Fellow, and his B.A. in mathematical biology from the University of Pennsylvania. His M.S. in Biology is from the University of Rochester and his J.D. is from American University.
Fredric’s service has been recognized by international bodies. He was the Chair of the Business Section of the Software Publishers Association, and was the designated U.S. representative to the European Union Fifth Framework on NutriGenomics.
Links
https://www.goldenthreadtech.com
https://www.linkedin.com/in/fredricabramson/
https://www.alignable.com/gaithersburg-md/changing-the-game-for-those-who-play-the-game?user=12124405
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma
Support me on TrueFans.fm → https://gmwd.us/truefans.
Support The Show & Get Merch: https://shop.entrepreneursenigma.com
Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting
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Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma
Eric Dingler is a global marketing strategist who believes that if your business requires you to be in the office, you don’t have a business; you have a high-stress job.
After living in 20 countries over the last four years, Eric has mastered the art of “remote-first” leadership and ultra-clear marketing. He’s the creator of the Marketing Momentum Framework and the R.O.D² Team Freedom Framework, designed to help entrepreneurs stop being the bottleneck in their own growth.
Eric joins Seth to discuss why hiring “help” is a trap and how to build a team that supports a life of true adventure.
Links
https://www.linkedin.com/in/ericdingler/
https://intransitstudios.com/
https://ericdingler.com/
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma
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Support The Show & Get Merch: https://shop.entrepreneursenigma.com
Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting
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The Marketing Junto Newsletter: https://MarketingJunto.com
Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma
Jason Willis-Lee is a seasoned Spanish and French to English medical translator with 25 years of experience specializing in clinical trials, medical reports, and academic research.
He has built a sustainable career rooted in precision and effective communication. Alongside his deep translation expertise, Jason is passionate about coaching and mentoring industry colleagues, empowering translators, interpreters, and copywriters to refine their craft, strengthen client relationships, and navigate the ever-evolving AI-centric language services landscape with confidence.
Whether through one-on-one mentorship or tailored strategies within his online community, Jason’s focus is on helping peers achieve professional growth and long-term success.
Links:
https://entrepreneurialtranslator.com
https://entrepreneurialtranslator.com/training-for-translators
https://www.linkedin.com/in/entrepreneurialtranslator/
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
iTunes: https://gmwd.us/itunes
Podchaser: https://gmwd.us/podchaser
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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma
Support me on TrueFans.fm → https://gmwd.us/truefans.
Support The Show & Get Merch: https://shop.entrepreneursenigma.com
Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting
Follow Seth Online:
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Seth On Mastodon: https://indieweb.social/@phillycodehound
The Marketing Junto Newsletter: https://MarketingJunto.com
Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma
With over a decade of experience in interior design, Felicia Wallace-Benton specializes in transforming spaces into reflections of each client’s unique vision. Her innate ability to recognize the untapped potential in any interior serves as the foundation of her design philosophy—envisioning not just what is, but what could be.
With a keen eye for detail, color, and texture, Felicia creates interiors that seamlessly blend style, comfort, and functionality. Whether adding a bold accent to energize a living room or infusing tranquility into a bedroom retreat, every design choice is intentional and thoughtfully tailored to the client’s taste.
Believing that a home or office should be more than just a space, Felicia approaches every project as an opportunity to tell a story. Every hue, material, and detail is selected through a meticulous process designed to bring each client’s vision to life, resulting in environments that feel both personal and inspiring.
Links
Website: https://www.designing-your-vision.com
Instagram: https://instagram.com/designingyourvision4
Facebook: https://www.facebook@designingyourvision
LinkedIn: https://www.linkedin.com/in/felicia-wallace-benton-065b995a/https://www.linkedin.com/in/felicia-wallace-benton-065b995a/
Youtube: https://bit.ly/designingyourvision
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
iTunes: https://gmwd.us/itunes
Podchaser: https://gmwd.us/podchaser
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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma
Support me on TrueFans.fm → https://gmwd.us/truefans.
Support The Show & Get Merch: https://shop.entrepreneursenigma.com
Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting
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The Marketing Junto Newsletter: https://MarketingJunto.com
Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma
Bill Widmer is an SEO veteran with over a decade of experience, including building and selling a high-traffic travel blog and writing content for B2B SaaS like Ahrefs, Semrush, Monday, and more.
These days, he’s obsessed with using AI to augment SEO so growing SaaS companies can show up in AI results without the giant agency pricetag.
Bill is also the founder of Momentum Lab, where he coaches ADHD solopreneurs out of overwhelm and into actually shipping their work.
Links
https://billwidmer.com/
https://theblogwhisperer.com/
https://www.foundersguildhq.com/
Key Moments
04:08 Selling customized glass frames
09:00 Freelance writing rate progression
11:15 Partner split and Momentum Lab launch
14:36 Embracing AI and automation
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
iTunes: https://gmwd.us/itunes
Podchaser: https://gmwd.us/podchaser
TrueFans: https://gmwd.us/truefans
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma
Support me on TrueFans.fm → https://gmwd.us/truefans.
Support The Show & Get Merch: https://shop.entrepreneursenigma.com
Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting
Follow Seth Online:
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Seth On Mastodon: https://indieweb.social/@phillycodehound
The Marketing Junto Newsletter: https://MarketingJunto.com
Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma
Kym Insana is a multimillion-dollar business owner, digital marketing expert, and mother of four boys. As founder of AlwaysOn Digital, she helps major brands—including the United States Air Force, Enfamil, the Texas Rangers, and Johnston & Murphy—drive engagement and sales through high-impact digital campaigns.
With over 20 years in digital marketing and advertising in New York City, Kym left her corporate career to reclaim her time and build a more flexible life for her family. In 2016, she launched AlwaysOn Digital with a mission to create meaningful career opportunities for talented women seeking both income and work-life balance.
Today, the company is a thriving, women-led business—primarily staffed by high-performing mothers and former executives—offering flexible careers without sacrificing growth. Kym regularly speaks nationwide and champions the belief: you can achieve professional success and the family life you want.
Links:
https://getalwayson.com/
https://www.linkedin.com/in/kyminsana
https://www.linkedin.com/company/15159944
https://www.instagram.com/alwaysondigital/
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
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