[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text]On July 24, 2018 Google released Chrome version 68. With this update, to one of the most popular browsers, comes a very important change. Starting with Chrome 68, the browser will start displaying a “Not Secure” badge next to the URL bar if the site isn’t secure. This is a major call-out to those site owners who haven’t heeded the search giant’s warnings about Secure Socket Layers and HTTPS.
So What Is SSL and HTTPS?SSL is a security certificate that encrypts traffic coming from your visitors browser going to the site’s server. You can tell a site is using SSL when you see https://yourdomain.com instead of http://yourdomain.com. For some time now, Google has been on a crusade to make the Internet more secure. This includes making sites that use SSL rank higher for similar keyword than their non-SSL counterparts.
But I’m Not Selling Anything. Why Do I Need My Site To Be Secure?That’s a great question. Here’s a few reasons why:
- Google is making a big stink about it and will call out your site in Chrome
- It’s a ranking factor and will help your search engine optimization efforts
- People will start looking for HTTPS in the URL bar in other browsers as this push by Google becomes more and more important