Ian Truscott is the CMO of the Spotler Group, an advisor/coach and host of the Rockstar CMO podcast.
From teaching himself to code during night shifts as a sysadmin, Ian’s successful career has taken him from product development to being a three-time CMO passionate about taking B2B technology to market. Aside from these leadership positions at marketing software vendors, his broad perspective comes from leading consulting practices within agencies (including a stint with the madmen at McCann), advising vendors and clients as an industry analyst and strategic consulting with his Rockstar CMO advisory practice while living and working in the US and Europe.
Ian believes the role of marketing is to create ART (Awareness, Revenue and Trust), and he shares this perspective as an occasional speaker, frequent blogger, writer for industry publications and podcaster.
Find Ian Online
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Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me
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