Recently I was talking to a current client and they asked me what we’re doing with Bing for their SEO/PPC efforts.
I admitted not much. W were monitoring their ranking on the search engine, but focusing more on Google. I brought up that Google is used significantly more than Bing. But then they they made an interesting counter point. Most people in corporate settings are on Windows Machines and often just use the default browser, Edge, which defaults to… wait for it… Bing.
That gave my team and I pause. We’re always tracking where our clients’ sites rank on Bing, but we’ve mainly focused on Google for PPC and Facebook for retargeting.
So we are now ramping up a Bing PPC strategy for them. I’m excited to see the results. I will report back.