Digital Marketing Dive | S2 E13 – Mark Schaefer and The Cumulative Advantage

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In this episode, Seth and Shannon talk with marketing legend Mark Schaefer about his latest book Cumulative Advantage and how it applies to life and business.


Seth: Hey, Everyone, and welcome to season two, episode thirteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Today we have Mark Schaefer on. Mark is a globally-recognized author, speaker, podcaster, and business consultant. He is a prolific writer and speaker whose work sits at the intersection of marketing, technology, and humanity.

He has advanced degrees in marketing and organizational development… holds seven patents… and is a faculty member of the graduate studies program at Rutgers University. 

He is the best-selling author of nine popular books… including the very first book on influence marketing. His blog, GROW, and podcast “The Marketing Companion” are ranked among the top rated publications in the marketing field.

We could go on and on about Mark, but let’s get on with the conversation.

Topics & Links

His Website: Books:

Cumulative AdvantageMarketing RebellionKnownThe Content CodeSocial Media ExplainedThe Tao of TwitterReturn on InfluenceBorn to BlogLessons: Essays to Help You Embrace the Chaos

What is the Cumulative Advantage?What inspired him to write the book?

Shannon’s Event At The End Of April. The last Friday: Piecing Together A Success Business


Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at

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