ZeroEyes is an artificial intelligence gun detection service that aims to help put an end to mass shootings. The company was founded in 2019 by former Navy SEALS.
Goldstein Media is also working with ZeroEyes’ Marketing Team on their SEO strategy.
The site is coded on the WordPress content management system and is optimized for keywords that are relevant to their target market and industry.
Site Launched: 2021
Artificial intelligence (AI) solutions provider hits target of improved visibility and visitor experience with launch of SEO-optimized website.
The Company
ZeroEyes has a mission to end mass shootings and gun violence through the development of simple and proactive AI solutions. The co-founders are former Navy SEALs who have drawn from their collective 50+ years of military experience to develop an AI weapons detection platform, which integrates with an organization’s existing camera systems and video analytics to detect weapons in real time. The military-grade intelligence monitoring can be utilized in many facilities, including schools, commercial buildings, and defense sites to reduce emergency response times and ultimately save lives.
Industry
Security, Artificial Intelligence, Gun Detection
Region
National
The Problem
ZeroEyes positions themselves as problem solvers who leverage AI in real-time. Founded by former Navy SEALs, the company holds their team and their technology to the highest standards. However, their WordPress website wasn’t keeping up with the company’s real-time demands. The website wasn’t designed for lead generation, nor did it feature content and imagery that corresponded to key messaging. Recognizing that their website needed major improvements, ZeroEyes began to vet website developers.
“With our website being an integral part of our growth strategy, we needed a redesign that was lead generation-focused. [Goldstein Media] delivered on the project to create an appealing design, which was also functional for our needs. They were knowledgeable, produced the site on-time, and were a pleasure to work with. I would recommend Seth and his team for website and SEO support.”
-Tammy A. Beil
Director of Marketing, ZeroEyes
The Challenge
The old ZeroEyes website was too “busy” and featured dark, ominous colors. Although the message of ZeroEyes is a serious subject matter, the company’s co-founders didn’t want the website design to be foreboding. The photos weren’t in-line with brand messaging, as they portrayed the city of Philadelphia. While ZeroEyes has proud Philly roots, their AI solution is for a national audience, and they wanted the imagery to reflect that. Lastly, to accompany the new design, ZeroEyes needed informative, educational copywriting that reflected their professional image as a technology company. They needed to give website visitors a reason to reach out to connect and learn more.
The Process
Goldstein Media worked with the ZeroEyes team on a 6-to-8 week timetable.
- The engagement started with a thorough SEO keyword analysis and the set-up of web hosting on Flywheel.
- After submitting an initial report and receiving approval from ZeroEyes to move forward, Goldstein Media redesigned the website from the ground up.
- Goldstein Media collaborated with the ZeroEyes team via weekly meetings, utilizing Basecamp as a project management tool and conducting a thorough review of SEO reports.
The Solution
Since relaunching, the ZeroEyes website has seen increased lead generation and improved SEO results. Goldstein Media executed a design that’s conducive to organic lead generation and provides an improved user experience.
The redesigned ZeroEyes website is:
- More functional in navigation with a lead generation funnel
- Mobile- and SEO-friendly
- Faster with Core Web Vitals
- Integrated with WordPress, HubSpot, and Zapier.
To improve SEO results, new subpages were added, including Statistics, Press, Blog, FAQs, and Content Library. Additional enhancements for lead generation included adding the company’s mission statement and client testimonials on the homepage, updating the footer and navigation bar, and adding call-to-action links to get a quote or see a free demo. Now, no matter which page they’re on, visitors can easily connect with ZeroEyes to learn more.
“Aside from covering our SEO, Seth was also asked to create an entirely new website for us. He was open to all of our needs and ideas, immediately responded to all bugs and fire alarms that arose, clearly communicated his and his team’s efforts along the way, and displayed a sincere passion for this project and our mission.”
-Sam Alaimo
Chief Revenue Officer, ZeroEyes
