Digital Marketing

two women working together on digital marketing coaching and consulting

Digital Marketing Coaching and Consulting Services for Small Business

In today’s fast-paced, digital age, it is essential for small businesses to have an online presence. But, it can be challenging to navigate the myriad of digital marketing tools and strategies available. This is where a digital marketing consultant and coach can help. Coaches and consultants provide personalized training and advice to help small businesses

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Digital marketing graphic showing a person holding a tablet. Floating in front is all the different aspects of digital marketing in a Minority report-esq view

The Importance of Building a Strong Online Presence for Startups

Startups are constantly in a race against time to secure funding, create a profitable business model, and attain success. In today’s digital age, building and maintaining a strong online presence has become a crucial factor in achieving these goals. But the Catch-22 is that without the funds how can a startup do the marketing it

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How To Get Your Biotechnology or Life Science Company Funded with Digital Marketing

Without sufficient early funding, even the most promising biotechnology startups can falter. Experienced entrepreneurs in the biotech and life science industries understand that interest in their work is very niche, so networking in the right circles is key to raising adequate funding.  But there’s a difference between understanding that you need to make connections and

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Let’s Go Over This AGAIN! It’s never wise to put all your content on a site you DON’T CONTROL!

Facebook took down the wildly popular page for the site The Shade Room. To be honest I’ve never heard of it, but this action highlights some very important points that need to be reiterated: You don’t put all your eggs in one basket. Facebook should not be the only place  where your business has an

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How To Get People To Know About Your Non-Profit On Social Media

Non-Profit Social Media You run a non-profit. You need people to know about it, so your organization can grow. But, you’re struggling to get the word out and find new donors, volunteers, etc. With social media, you have a virtually free resource to reach the people who are important to your organization. Some techniques to

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[Guest Post] How Businesses Can Maximize the New Foursquare Tips Feature for Marketing

 By Shay Moser I have to admit, I haven’t been a big Foursquare app user. I barely used it at one time, and then when I’d get notifications of every place my friends were  “checking-in,” I felt creepy knowing where they were at all times, especially if I hadn’t been invited. Nor did I want

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What Makes An Influencer – Hint It’s Not In The Numbers

I’ve been wrestling with the idea of influence on social media. For a while there, there seemed to be a formula, however flawed, for determining influence. It involved numbers: Your Facebook Likes Your subscriber count on Facebook Your subscriber count on Youtube Your Twitter Following Your Kred Score Your Peer Index Score Your Kout Score Linkedin

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