Perry Belcher makes some very interesting points about being transparent online and in social media and how it will help your business online. It seems counter-intuitive a little but makes sense. Key point: transparency = trust. A good watch.
Getting Found Online Has Changed. Most Businesses Don’t Know It Yet.
For the better part of two decades, the formula for getting found online was simple: show up on the first page of Google. To do
Seth Goldstein
June 3, 2026
