I’ve been doing a lot of thinking lately about Social Media and the importance of having a home base which is fully in your control and all your own.
Sites like Twitter, Facebook, Youtube and Linkedin are all great and have amazing value. They shouldn’t be ignored, but they also shouldn’t be the only place where you cultivate content and audience.
Your Website and blog should be your main spot for posting content and growing a following, a readership and a reputation as a thought leader.
The idea of having a home base is rather simple. You have no control over Social Media sites. They can take your profile and content down when ever they want. They own the platform and have all the control. If you first post on your blog and link to it from your Social Media outposts you remain in control of that content.
Darren Rowse of Problogger has a great video explaining how he uses Social Media. It is very similar to how I use it as well.
So what do you think? Do you have a blog where your putting all of your original content before sending out to the outposts? If not, you might want to think about setting one up. If you would like to learn more about how Goldstein Media can help you with your Social Media plan, including setting up a home base for all your content, give us a call today at (215) 352-5216.
I’d love to hear your thoughts on this subject. Post them below in the comments.