Alright, this headline is a bit misleading. To be honest there no reason to stop you from usingĀ  Social Media for your business. A recent study conducted states that the number one reason why companies don’t engage on Social Media or fail to follow through is TIME and RESOURCES.

I totally understand that having the time to engage on the many channels of Social Media is tough, but if done right Social Media works. Just like almost any other method of advertising, Social Media takes time and effort to succeed. It’s not something that you can just sit back and let it take hold.

Social Media takes time, I’m going to say that straight away. There is no way around it. You have to put in time to get out results.

If you run a store or a business do you ignore your customers? Yes, I just asked that. When a customer comes into your store or gives you a call do you ignore them?

I hope you’re said NO.

Now apply that to Social Media. Sites like Twitter, Facebook, Linkedin, Youtube and even your blog are great places where your clients and customers can connect with your brand. They can learn more about what your company does and what it produces. They have a real honest conversation with the people who create the products and services they love — YOU.

This interaction is PRICELESS and will reward you and your company many times over. But there is one downside… IT TAKES TIME.

As I said before, you take time to answer your phone and help customers in your store, which takes time. This is just another communication channel to allow interaction and foster a sense of worth among your clientele.

Here are some tips for you to get past the time issue in Social Media:

  • Allot a specified amount of time a day or week to engage on Social Media.
  • Make sure you respond to any messages, DMs, replies etc. that you get, as fast as you can.
  • If you’re blogging, which you absolutely should be, blog in advance (if possible) and schedule out your posts to publish at specific times over the course of a month.
  • Schedule, Schedule, Schedule. Don’t go into Social Media without a plan of how and when you’re going to use it.
  • If all else fails, hire an intern or a recent graduate from college to help you with your Social Media. Please make sure you train them on your policies et al.
  • Hire a firm, like Goldstein Media, to help formulate and guide you through your adventures in Social Media

I hope this post has helped you realize that Social Media is a MUST and is completely attainable if done right, even for the busiest executive.

I want to hear what you think. Post your thoughts in the comments below!

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Seth Goldstein is the Principal Creative Director at Goldstein Media LLC. He has been in the Web design and Internet marketing business for more than 10 years. A self-proclaimed technologist, Seth is addicted to all types of technology. He loves to help businesses of all sizes figure out the best way to use the Internet to grow their business.
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