Chris Kerns, who runs the Web analytics team at my agency, asked the team to provide their description of analysis in one or two sentences. Below are some of those responses that resonated with me and I shared at eMetrics (I've highlighted some keywords that jumped out at me):
I am going to attempt to debunk almost every WordPress SEO "Expert" article ever written, and in some respects this article even debunks some of the things I have written in the past.
Search marketers have a good bit of reading to do today. Personally, my list of top articles to read around the changes (and directional focii) Google brought up yesterday is:
In addition to providing good information on many case studies of applied social media tools, the book contains the social technographics profile, which you could use to learn more about your customers online behaviors.
One of the downsides for pushing out a 2 part article is that sometimes you need to read both parts to get the full effect. I am not advocating that the methods in Part 1 are the best way to communicate with search engines, but attempted to help you understand how basic site submission works, and to build a foundation to introduce new methods and tools.