links for 2009-03-31

Now, I understand that high rankings (or, rather, organic search traffic) are important. I sincerely believe that a sound organic search strategy should be the core of every business's marketing efforts.

This goes back to the old adage of running a business (location, location, location). You must be where people are actively searching for your product or service offerings.

However, imagine that you had the perfect retail location and yet your storefront was filthy. Perhaps there isn't as much as a sign with your company's name on the front of the building. Perhaps, once you get into the location, not a single item has a price tag and the salespeople are nowhere to be found.

A number of bloggers have suggested that now Obama "owns" the auto industry—if it fails, blame will now accrue to him. This is neither necessarily true nor necessarily a bad thing.

Protect yourself from the Conficker computer worm

As your DNS provider of choice, we’re in a unique and advantageous position to help keep our users safe. OpenDNS has kept our users safe from Conficker for the past several months by blocking the domains it uses to phone home. (We’ve seen lots of you start using our service to protect your networks from the worm.)

A federal judge in Pennsylvania has granted a temporary restraining order to prevent a district attorney from charging three teenage girls with the production of child pornography for allowing someone to take photos of them in states of undress.

Win32/Conficker is a worm that infects other computers across a network by exploiting a vulnerability in the Windows Server service (SVCHOST.EXE). If the vulnerability is successfully exploited, it could allow remote code execution when file sharing is enabled. Depending on the specific variant, it may also spread via removable drives and by exploiting weak passwords. It disables several important system services and security products and downloads arbitrary files.

If your computer is infected with this worm, you may not experience any symptoms, or you may experience any of the following symptoms:

* Account lockout policies are being tripped.
* Automatic Updates, Background Intelligent Transfer Service (BITS), Windows Defender, and Error Reporting Services are disabled.
* Domain controllers respond slowly to client requests.
* The network is congested.
* Various security-related Web sites cannot be accessed.

You may have heard about Conficker, the rogue computer program that might do something dreadful on April 1. The truth is that the threat posed by Conficker is almost entirely theoretical, and that only a handful of dedicated professionals will notice anything out of the ordinary when that date comes around.

It's lurking in millions of PCs around the world. It's incredibly sophisticated and resilient, with built-in p2p and digital code-signing technology. It revels in killing security software. On April 1, the Conficker worm will activate.

There's no question that Conficker, a.k.a Downadup, is a nasty piece of work. As a computer worm, it's insidiously crafted to take control of an infected Windows PC, attempt to disable antivirus protection and potentially communicate with more than 50,000 automatically created Internet domains.

A new microblogging site targeting moms and modeled after Twitter launched Friday. Rachael Herrscher, a 31-year-old mother of three, has added the abbreviated commenting feature to her site Today’s Mama.

“While in your vehicle, you can use OnStar to submit and retrieve tweets (messages) via your Twitter account. Using OnStar’s Voice-Activated Hands-Free Calling system, and having your voice converted into text, you can provide updates which would appear in the “What are you doing?” section of your Twitter homepage. It is also possible to listen to a tweet that was sent to you by someone else after it has been converted into voice. You can send and receive tweets without having to type or read anything.”

Sixty-six percent of respondents felt that out-of-work IT workers would be tempted to join the criminal underground, driven in part by threats to bonuses, job losses, and worthless stock options.

In the past week, there's been a good deal of publicity about security holes in the Smart Grid, making it a potential hacker's playground, as well as an entry point into enterprise networks. Here's more fuel for the fire: A year ago, the CIA claimed that hackers had invaded the networks of power utilities outside the U.S., causing power outages in several cities, and issuing extortion demands.