So in January, Ms. Herrscher began thinking about ways to apply the principles of Twitter to her site. She wanted something where her readers “wouldn’t have to dig through the millions of people on Twitter to find moms, or moms in their area or moms with their common interests,” she said. “It’s a smaller, manageable community.”

via A Twitter Spinoff Launches for Moms – Digits – WSJ.

So here’s the thing, all of these Twitter spin offs, Laconi.ca installations etc., are great. Yet they are missing two things, in my opinion, the community and the interconnectivity. The majority of people are on Twitter. Yes there is a following for spin off sites like Identi.ca and the TWIT Army (both of which I belong to), but the fact that Twitter has almost everyone on it and the developmental chops via the API makes it seem so much more powerful than it’s clones.

Though Rachael Herrscher might be on to something, I just feel that we’re dealing with an overload of social media sites. On a daily basis many of us are checking at least three if not more programs to follow people and get our news.

Personally these are the services that I use on a regular basis:

  • Twitter (always open in Tweetdeck)
  • Facebook (always open in a tap in Firefox)
  • Linkedin (I jump back and forth when I get a notice or an email about something on the service)
  • FriendFeed (when I’m not already overloaded)
  • Google Reader (for Twitter search term feeds and blog updates)
  • GMail (for my email)
  • Delicious (to share sites that I find on a daily basis with the world)

Now that’s just on a daily basis and thankfully I’m still able to get my work done. Granted my business is closely tied to social media and the Internet so I’m able to suppliment my life with these services. But when is adding services causing more harm than good or even not contributing anything.

I’m also on theses sites (and I’m missing tons):

  • Identi.ca ( a twitter clone network. Find me as GoldsteinMedia)
  • Army.Twit.Tv (another Laconi.ca opensource Twitter clone run by Tech guru Leo Laporte of This Week In Tech and TechTV fame)

The solution, in my opinion, is not to stop innovating or making new services. The solution is to make all these clones and networks talk to each other (easily). That way people can interact on a broader scale without major time-consuming social media burnout.

I’m interested in what you think. Post your comments below.

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Seth Goldstein is the Principal Creative Director at Goldstein Media LLC. He has been in the Web design and Internet marketing business for more than 10 years. A self-proclaimed technologist, Seth is addicted to all types of technology. He loves to help businesses of all sizes figure out the best way to use the Internet to grow their business.
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