Drew Olanoff, an avid Tweeter and social media maven has cancer. When he found out he needed a way to deal with it. Enter the hashtag #blamedrewscancer and the website BlameDrewsCancer.com. Drew a true-blue Philly-boy was on Fox 29 this morning talking about his social media phenomenon and how he’s not only helping raise money for cancer research but awareness to the disease(s) as well.
Drew’s useage of social media is a fantastic example of how new technology can be used to build a brand and take a stand on an imporant issue. Please check out his site. Donate if you can and participate in any manner possible.