Rand Fishkin over at SEOMoz, posted the latest Whiteboard Friday today and made a very great point about Long Tail keywords. He states that many SEO experts and companies ignore the long tail keywords in favor of the more competitive and broader keywords. Rand says that this isn’t the right approach and that targeting the Long Tail keywords in the long run will actually benefit your site and business much more in the search engine rankings than going after the more competitive terms. Now you shouldn’t stop targeting the broader keywords, just look beyond them and look at the whole picture.
You do all kinds of keyword research trying to find the highest-volume terms around your niche. You work and work to move one place at a time up the rankings for those competitive terms, and you still don’t see the traffic increase you’re hoping for. Why?
You’re ignoring the long tail! All of those strange and unique searches people do when looking for your specific products or content! While each of these terms may only have 1-10 searches per month, add them all together and they could represent up to 75% of your search traffic. Watch this video and learn why the long tail deserves your attention and can make a huge impact in your traffic.