How to optimize your site in a competitive search area on a small budget

Google’s Matt Cutts answered a great question today on the search giant’s Webmaster help YouTube Channel.

The question was: “How does someone begin to SEO their site on a small budget in an overwhelmed industry such as real estate?”

One of the key points Cutts pointed out was to make your site different from all the rest. Make it useful and memorable and that will help your rankings. Check out the video below.

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