We analyzed the Google Reviews of 93,000 local businesses in 26 industries to understand star ratings, number of reviews, and if reviews impact rankings.
The above study is interesting. Bright Local found that many frequently used services like hotels, restaurants, plumbers, etc. get more reviews (good and bad) on Google than do businesses that are used less frequently like marketing agencies, accountants, and lawyers.
The latter fact, though not surprising, brings up a very interesting thought. If you are an accounting firm, it would behoove you really go after reviews. It should be easier to rank higher with less competition.
What do you think? Post your thought in the comments.
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