Email has been around for quite a while. It’s the bane of many of our existences. But it is still a necessary evil.
Figuring out how to make email work for your company.
The quickest way is to do email marketing. Use a service like MailPoet, AWeber or MailChimp and send out regular emails about your industry and news that applies to your clientele will keep you top of mind and on their radar when they need something.
At Goldstein Media, we put out a monthly newsletter called News You Can Use.
It has a bunch of sections that provide value to the reader.
The first section is just an intro piece.
The second is full of interesting relevant articles that we’ve dug up over the previous month.
The third is a call to action to have our readers check out the Digital Marketing Dive Podcast.
And the final section is a list of upcoming business events in the Philadelphia-area, which we think are worthwhile.
An email newsletter doesn’t have to be complex or time consuming. Like blogging, set aside an hour or so a week to focus on it and before you know it you’ll have something to send out.
If you need help with an email marketing strategy or picking out the right email service provider and setting it up, reach out to us. We’d love to help.
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