Digital Marketing Dive | Jason Falls Talks About Influencer Marketing

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You may know Jason Falls as a social media marketing maven, but he’s also an influencer marketing superhero as well. Jason works at Cornett, an advertising agency based in Lexington Kentucky, where he helps their clients connect with relevant people of influence.

Jason’s written the book on Influencer Marketing: Winfluence: Reframing Influencer Marketing to Ignite Your Brand (Affiliate Link), and he is a big proponent of finding influencers that have the big numbers, but influencers who actually have INFLUENCE.

In this episode we talk about the book, Jason’s start in radio and marketing, as well as MPN, the Marketing Podcast Network.

So, let’s dive in!

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