When you’re getting a new website designed, it’s easy to get caught up in the fun stuff—picking colors, choosing images, crafting the perfect tagline. But there’s one design element that often gets overlooked: YOUR FONT!
Yep, the style of letters you use can have a big impact on how people see your business. Fonts may seem like a small detail, but they play a huge role in how professional, trustworthy, and user-friendly your website feels.
First Impressions Happen Fast
Let’s be real, when someone lands on your website, they decide in just a few seconds whether they’re sticking around or clicking away. Your font helps shape that first impression. If your site uses a clean, modern font, people are more likely to feel like you know what you’re doing. But if you’re using something outdated or hard to read, it might send the wrong message. What it boils down to is what you’re trying to convey.
Are you a high tech brand? Then you should think more in sanserif fonts, but if you’re trying to convey more rich and elegant feel, using a serif font sparingly can add a nice flair.
Readability Is Everything
I can’t stress this enough. No one wants to squint to read your content. Fonts that are too fancy, too small, or crammed together can make people give up before they even get started. A good font should be easy on the eyes across all devices—from big desktop screens to tiny phone displays. If your visitors struggle to read what you’re saying, they’re not going to stick around long. Eye strain is no joke.
Also stay away from old tired fonts like Times New Roman, Arial, and dare I say it, Comic Sans. NEVER USE COMIC SANS! Instead try to use more elevated fonts that are more modern and updated.
Fonts Help Build Your Brand
Fonts aren’t just for reading—they help people feel your brand. Think about how luxury brands use sleek, elegant fonts, while fun, creative brands might use something more playful. The font you choose should match your vibe and be consistent across your whole site (and even your emails and social media, too). It’s one of those little things that adds up to a strong, cohesive brand image.
Fonts Send a Message (Without Saying a Word)
Believe it or not, fonts carry emotional weight. A bold, modern font can feel confident and fresh. A script font might feel fancy or personal. But if your font doesn’t match your business tone, it can confuse people. For example, using a super playful font on a law firm website? Probably not the best idea.
Make It Accessible
Another reason to be picky with your font? Accessibility. Your website should be easy for everyone to use, including people with vision challenges or learning differences. Clear, legible fonts help make that possible—and they also make your site better for search engines and mobile users.
Bottom Line: Fonts Matter More Than You Think
Choosing the right font isn’t just about looks. It’s about creating a website that’s easy to read, trustworthy, and aligned with your brand. So don’t leave it up to chance. Work with your designer to pick fonts that not only look good but also help your business shine online.
It’s a small detail that can make a big difference.
Looking for that perfect site, with the right fonts that elevate your brand and increase ROI? Let’s chat!
