There is a great post on why link building fails over at the +SEOmoz blog today. It's definitely worth checking out.
The biggest take-aways for me are:
– To devote time to writing good content that is compelling and that people will want to link to.
– To not focus your content solely on link bait
– Define your goals
– Don't forget to develop a content strategy
– Enable tracking so you can see if your efforts are working
– Manage expectations
These are only some of the tips in the post. I suggest checking it out before you start on your next link building adventure.
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Why Link Building Strategies Fail
Not all link building strategies are created equal. Learn from my mistakes and avoid these common reasons link building strategies fail.
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