The Prevalence Of Stories In Social Media

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You might have noticed that Instagram and Snapchat (the latter being the OG of stories) aren’t the only game in town when it comes to disappearing stories anymore.

Facebook, who owns Instagram, has stories in every nook and cranny of their plethora of services. Now LinkedIn, Pinterest, Google has them.

On LinkedIn, I’ve seen mixed reactions. Some people like them, others are angry that the network is “cheapening” the experience. I don’t think they’re a bad idea. But feel free to disagree with me on that.

As far as Pinterest’s version of stories, I’m not a huge user, so I can’t comment on their implementation of stories, but Google’s use intrigues me.

Google has a complex method for making Google Web Stories and an easy way. The complex way involves lots of coding and tagging, the easy way is a plugin for WordPress with a GUI-interface that is really well thought out. WordPress powers more than 38% of the websites on the web, so it makes sense that there is a plugin for Web Stories for the CMS.

Another intriguing thought with Google’s Web Stories is the possibility for branding and maybe even a search bump in Google for those sites who use the WordPress plugin or code it.

I’ll be interested to see what platforms take off and which retract the feature.

Now we wait, use the stories tool of choice and see where this pans out.

Image Credit: Randhir Kumar from Pixabay

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