Setting Customer Expectations

Setting expectations to be happy and have happy realistic customers

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If you’ve been doing web design and development for as long as we have, you know how important it is to set customer expectations at the start of a project.

Recently I was poking around an online forum where a designer asked how to deal with customers who want a full blown 10+ page website done in a week that isn’t a pile of garbage.

I responded to the person’s query:

You have to set your customer’s expectations at the beginning of the engagement. You need to make sure they know what goes into building a quality site. Give them a more reasonable estimate of how long it will take. If they still want something done quickly and quality, it might behoove you to just let them go.

Letting a customer go is never easy, but holding onto a client who is difficult from the beginning will be worse.

What do you think? Post your thoughts in the comments below.

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