links for 2009-05-11

  • ow, for the good stuff. I used the earlier app briefly and put it away. I find that this new version is much cleaner than the earlier iteration. The front page is extremely readable and sections are clearly laid out. The application stores up to seven days of content and includes the crosswords as well as much of the standard print layout. You can’t do a full, site-wide search through the app simply because that data isn’t there. However, you can read the paper on a laptop.
  • SocialMedia, an advertising company that has largely concentrated on social network advertising until now, is looking to change this. The company is releasing a suite of new interactive advertising products, collectively being called “People Powered Ads” that look to help brands create more engaging ads by tapping into the social power of the web. Alongside the launch the company has announced that publishing giant IDG is its first partner, and that IDG will be rolling out advertising campaigns and selling customized versions of ‘People Powered Ads’ under its own Amplify banner.
  • The Obama Administration’s new chief antitrust enforcer at the Department of Justice, Christine Varney, is making it very clear that she is going to be much more aggressive in bringing antitrust actions against large, American corporations. The Bush Administration took a hands-off approach to antitrust enforcement, and that is about to change. Varney needs a high-profile case to make her name, and all indications are that she is eying Google. After all she needs to make an example out of a big powerful corporate “predator” and in this limping econmy there simply aren’t that many powerful companies to chose from.
  • If you’ve been on Twitter for awhile, one of the occupational hazards is building up a lengthy list of people who you follow. Some people are friends/colleagues, some are interesting and some good resources.
    (tags: twitter)
  • @wilreynolds has a great post on catching TM stealers on Google. How often do you search for your trademarked terms? This is something the PPC team at SEER is compulsive about. And we get angry when we see other advertisers using our clients’ trademarked terms.

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