links for 2009-03-17

Many thanks to the old and new friends who sent me words of encouragement — and link love — after the first installment of this column last week. One amusing comment criticized the column for being too basic. I resisted responding with "DUH!" I'm planning on covering PPC advertising best practices from the ground up.

It seems as if SEO agencies are constantly asked to teach people to fish while other marketing services are safe from this request. Sure, clients have taken services in-house, but I've never run into a client who has asked to be taught how to do paid search or media or creative (even if they did, we simply wouldn't agree to take on that type of business).

Are you starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? Or have you started a campaign and realized that you're in a little over your head and need to make some adjustment to get things on track? In this two-part article, we'll go through a step-by-step process for setting up PPC campaigns

Alexa ranking is one of the metrics people use to measure the size and traffic of a site. A better ranking will, at least in theory, make you look more popular and therefore more credible.

As more and more businesses get into Twitter, this question is one that I’m sure many will struggle with. If the CEO of a company joins Twitter and decides to connect with people, that’s great. But the question is bound to come into a follower’s mind, “Is this really the CEO or is it someone acting on his/her behalf on Twitter?”