Tim Ferris, author of the 4 hour work week, gave a talk at the Wordcamp San Francisco about blogging and how to do it without burning out. He gives great suggestions. A must watch.
Some key points:
- Find out when you do your best writing
- Print out your most important posts after you write them and edit them by hand
- Aim to remove 10% to 20% of the post everytime
- Ignore SEO, during the first draft
- When you try and optimize right away it reads like you were trying to optimize it and not like there is value there for the reader
- After the first draft you can use Google’s keyword tool to help optimize the article. Don’t over do it
- Try to make sure the post can only be catagorized by one topic. More than one topic in a post can split up your anchor text in link backs.
- There is no correlation to the amount of time you spend on a video to the success of the video
- Often simpler and shorter is better
- Not suggested to just post a video with no text. Standalone videos don’t do as well as videos that have text in the post as well.
- Text spreads through the search engines much faster than video
- At least summarize what you say in the video or what the video is about
- Most of all have fun with your posts. If you don’t appear to be having fun posting your readers are going to have fun reading it
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Seth Goldstein is the Principal Creative Director at Goldstein Media LLC. He has been in the Web design and Internet marketing business for more than 10 years. A self-proclaimed technologist, Seth is addicted to all types of technology. He loves to help businesses of all sizes figure out the best way to use the Internet to grow their business.