Ethical Marketing Code of Conduct
Core Principles
–> Respect for Human Autonomy
All marketing and design decisions must respect users’ ability to make informed, independent choices without manipulation or coercion.
–> Transparency and Honesty
All communications must be truthful, clear, and complete, with no hidden agendas or deceptive practices.
–> Protection of Vulnerable Populations
Special care must be taken to protect children, elderly individuals, those in crisis, and other vulnerable groups from exploitation.
–> User-Centric Design
Products and services should be designed to serve user needs first, not to maximize company profits at user expense.
–> Informed Consent
Users must be able to make decisions based on complete, accurate information presented in an accessible way.
Links:
https://www.deceptive.design/types
Seth: https://social.sethgoldstein.me
https://www.linkedin.com/in/sethmgoldstein/
Brian: https://bstrongmarketing.com
https://www.linkedin.com/in/briandgriffiths/
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