B2B Digital Marketing for Growth Beyond Referrals
Digital Marketers Who Understand B2B Marketing
As a business-to-business (B2B) company, you pride yourself on providing excellent products and services to other professionals. A strong referral network is a vital part of the B2B business model, but it’s not the only answer for increasing market share and achieving real, sustainable growth. Small- and mid-size B2B companies need a digital marketing strategy that will help them maintain high search rankings and generate new leads. Your business needs a website that’s easily found and goes the last leg in converting new business, supported by a digital marketing strategy that keeps your brand top-of-mind.
Goldstein Media has served the Bucks County and Philadelphia area for more than 13 years. We’ve helped a wide variety of B2B businesses get found online, including lawyers, accountants, healthcare professionals, business consultants, and niche specialty services.
Our goal is to help B2B customers get in front of the right decision-makers, and we accomplish this through mobile-friendly WordPress web design, search engine optimization (SEO), pay-per-click (PPC), and other vital digital marketing channels.
Website Search Rankings Help Close B2B Sales
If B2B companies don’t capitalize on opportunities through a digital marketing sales funnel, their competitors surely will.
Quick Stats:
61% – of marketing influencers use SEO to increase search rankings and resulting web traffic to draw leads to the top of the marketing funnel.
95% – consider a SEO strategy successful to some extent at achieving important objectives, with 45% describing their success as “best-in-class.”
84% – outsource all or part of the implementation of SEO tactics to specialists.
Data Source: Ascend2
How We Can Help Your B2B Brand?
Search Engine Optimization
B2B marketers know the fundamentals of SEO include on-page content, keyword research, link building, and more. However, knowing the best tactics for implementing an SEO strategy is its own challenge. During our SEO audit, we’ll identify the most effective SEO tactics for your website and implement our strategy transparently, providing access to data reporting.
Email Marketing
Email is still king for B2B marketers, but content (along with context) is queen. Together email and SEO-optimized content can work together to drive qualified traffic to your website, improve on-site engagement, and encourage social shares. We’ll help you find the right cadence in email correspondence to achieve higher open rates and click-throughs.
Social Media Marketing
In 2021, social media eclipsed “website” as the No. 1 channel used in marketing, according to HubSpot. The primary tactic for social media marketing is “social listening,” which involves establishing a relationship with your social media audience. We help B2B brands identify the best strategies for engaging social media audiences, so they can provide value in a way that eventually converts these social connections into leads.
Responsive Web Design
Search engine rankings and responsive web design go hand-in-hand. We specialize in building WordPress websites that are visually appealing, mobile-friendly, easily navigable, and user centric, so B2B purchasers can find the information they’re looking for quickly.
Website Maintenance
Your B2B company needs a website that can scale and evolve as your business grows. We offer ongoing SEO and web maintenance to help growing B2B brands keep up with increased traffic so they can reach the next level of success.
You’re More than Halfway There!
Did You Know? 57% of the purchase process is complete before B2B buyers contact a company. That means a buyer’s ability to glean information about your company through digital channels can greatly impact your ability to close the deal.
Data Source: CEB’s Marketing Leadership Council
“We didn’t know if leads were coming in through the website, where leads were coming from, or how people found out about us. Now we can actually see where prospects are coming from, especially through the Contact Us page… Seth Goldstein takes a no-nonsense approach to his work. You’re not dealing with another salesperson who’s marketing to you. You’re dealing with a web design professional who knows what he’s doing and will tell you what he needs to tell you, not what he thinks you need to hear.”
Maurice Kuritz
VP Marketing and Sales, Backstage Library Works
Tap into Our Years of B2B Experience
Goldstein Media helps B2B companies of all sizes get found online, leveraging our more than 30 years combined experience in marketing. Let’s make sure you’re seeing ROI with a website designed to return sales and a digital presence that supports your goals for growth.
