Voice recognition software is a growing and advancing technology that continues to shape the tactics used in SEO.
As the technology improves, users are expecting voice recognition to bring them a more convenient way to connect with the web. Users reported using voice technology because it provides quicker results, is devoid of typing and is more appropriate when distracted with other tasks.
Yet, the technology is also changing the psychology of users. By connecting to a device through voice, a personal relationship is being created between the people and the common mobile device.
It is no surprise voice search is fastest growing type of search with more than 60% of people reporting that they use their mobile devices’ voice technology for this purpose. (via Stone Temple Consulting)
These facts not only effect the user experience but are also shaping the way SEO is being implemented.
It is important to understanding how people interact with voice recognition technology. Also how as it differs from the general type searching.
People phrase and conduct voice searches in a more conversational context.
For example, if the average user was inquiring about bagel shops in New York he or she would ask their device “where is the best bagel shop near me?” This is in stark contrast to the fragmented nature of a typical type search, which may appear as the typed words, “bagels New York?” in a search engine.
This fact is changing the way content people write for SEO. Conversational content is becoming a crucial factor when ranking for voice search.
Focusing on long-tail key words is becoming a more trafficable SEO marketing tactic due to the fact voice recognition users use more descriptive queries. This can benefit marketers as long-tail keywords offer more context into the consumers intentions.
Another point that can optimize voice recognition queries is using more question words in your content.
Users use voice recognition technology in a context of a question. Having question words such as “What”, “Where”, “Why” and “How” as part of your content is important to ranking high in the SERPs.
The users intentions can vary whether he or she is speaking versus typing.
People who type search are more likely to do more research on the original search compared to the quick and instant results voice users expect.
Making your content to match these factors is an important step in being able to appeal to both groups. They are not exclusive to one another.
Voice technology is evolving to become one of main ways of interacting with mobile devices. This is especially true with younger generational users.
As this technology grows, SEO will also grow and evolve. Content must adapt to these trends if relevancy is the goal.