For the better part of two decades, the formula for getting found online was simple: show up on the first page of Google. To do that, you needed links. Essentially other websites pointing to yours, signaling to the algorithm that you were worth trusting. The more authoritative the link, the better (example: sites that have […]
Getting Found Online Has Changed. Most Businesses Don’t Know It Yet. Read More »
So this week Google announced that they are no longer getting rid of 3rd party cookies in Chrome after all. Though how 3rd party cookies are being implemented going forward is changing. Now, like it’s done on iOS, users opt in to get tracked via 3rd party cookies or they are put in Google’s Privacy
3rd Party Cookies Are Not Exactly Going Away Read More »
Duh, We Can’t Fully Trust Googlers… Shocker! Google’s latest leak has shed light on something significant about the search giant. It reinforces the notion that actions speak louder than words. Instead of relying solely on their statements, it is crucial to base our understanding of Google on what they actually do. This leak serves as
Google’s Leak Proves Something Read More »
Well this is kind of big. Google’s Algorithm was leaked. And it seems to be legit. SEO OG and marketing legend Rand Fishkin not only saw the leaked documentation but also verified the leaker and learned that what we’re seeing is real! Head of all things at iPullRank Michael King has a great run through
Well This Is Huge: Google’s Algorithm Leaked! Read More »
In the ever-evolving world of digital marketing, staying ahead of the curve is paramount for businesses aiming to maintain visibility and relevance. For years, Google Business Pages have been a cornerstone for local SEO, helping businesses connect with their local audience through Google Search and Maps. However, as the digital ecosystem becomes increasingly saturated and
The Shifting Sands of Google’s Search Landscape: Rethinking Google Business Pages Read More »
I’ve been in the digital marketing space in some way or another since the late 1990s. In 2010, I dove into learning the art of search engine optimization (SEO). Over the years the industry has changed quite a bit. Tools, aiming to help with the optimization efforts, come and go. But the real tool is
Not All SEO Tools Are Equal Read More »
Google released an update to its algorithm recently. They called it Bert (as in the lovable Muppet that lives with Ernie). The trick with Bert, is that you can’t really optimize for it. What you can do is write better content and focus on writing for the searchers not the search engine. Google’s Danny Sullivan
With the new Bert Algorithm Change On Google… Write Better Content Read More »
The folks over at Google have been talking about a mobile-only index for years now. It might finally be coming our way within the next year. Gary Illyes, a webmaster trends analyst at Google, was on the latest episode of Search Engine Journal’s Search Engine Nerds Podcast, where he talked about the move to focus
The Mobile-First Web – Get Ahead of the Coming Changes Read More »
There is great value to owning your content on the internet. With the latests about-face from Google over porn on Blogger, it’s gotten me thinking about the true value of owning your content and having complete control over it. Blogger, WordPress.com, and the social networks are all great platforms, but not something that you, the
The Value Of Controlling Your Own Content Read More »
