Black Hat SEO Is Not The Way To Optimize

There has been a lot of talk lately about big brands like BMW and JCPenney trying to game the search listings by engaging in black hat techniques such as cloaking and link stuffing. On the whole engaging in Black Hat SEO techniques might gain a brand a quick burst in the search rankings but over […]

Whitehat Linkbaiting from Google

On their WebmasterHelp Channel, Google’s Matt Cutts explained a way to get links back to your site (linkbait) without nefarious, devious actions on your part. He gives an example of a site that combines Amazon’s Mechanical Turk and Twitter. It’s an interesting example of how one can linkbait without going to the darkside. Watch the […]