Raising Your Prices | Marketing Junto

DALL·E 2022-12-23 16.50.36 - street art on a brick wall in the style of banksy of a person holding a wad of cash and an up arrow next to them

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My Take

I’m sitting at my desk at the end of the year. (It’s the Friday before Christmas as I write this) The wind is howling as winter storm Elliott rages outside. We’re, so far, lucky that we still have power and it’s toasty in my office. I’m sitting here thinking about pricing and how to best scale my little 15-year-old digital marketing agency. Recently my wife suggested I raise my monthly retainer rates on my existing clients. I’ve generally haven’t, as many of them have been with me for a while. But it got me thinking, how does one effectively raise their rates, especially on their existing clients?

I don’t have an answer for you. Instead, I’m wondering what you all do?

Hit that reply button and let me know.

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Podcast Of Note

Stories influence, teach and inspire us, but what about the storytellers who create them? Uncorking a Story profiles storytellers to uncover how their background and life experiences influence the stories they create. We learn what motivates them, their path to success, and what fuels them to keep creating. It all starts by asking one simple question, where does your story begin? Mike Carlon is a fellow podcaster on the Marketing Podcast Network. His shows are in depth and great to listen to. Have a listen today!

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Until next week, stay curious!

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