Marketing Junto | A Thought About Musk And Twitter


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It’s the gossip gift that keeps on giving. Elon Musk has said he’s not buying Twitter. A collective sigh of relief is emitted from the social graph. Was he ever going to? Or was this one elaborate game? Who knows and, to be honest, who cares. So what does this mean for marketers? It means that Twitter will remain a place where the general tweeting public will stay and we marketers can market to.

I’m a big fan of the alternatives to Twitter, like Mastodon. But I think Twitter is still an important place to be as a brand. Especially those in the DTC sector. Also journalists use Twitter all the time to spread information and connect with sources. So if you have a big announcement Twitter is a great place to announce it.

Do I think the service needs help? Do I think, to some, it’s a cesspool of hate, bigotry, and malice? Yes! But, with some controls, Twitter is and can continue to be a special place for both people and companies alike.

What do you think? Hit reply and let me know.

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Podcast Of Note

One of my favorite podcasters, Tom Merritt, has a new podcast called A Word with Tom Merritt. Tom is a well known technology journalist and pundit. He’s worked for all types of news outfits. Tom’s been on his own for a while now. He produces Daily Tech News Show among other great shows. This one is a lot more cerebral than the others. Tom talks to experts about all kinds of topics, the first two was about politics and the latest was about free will. Definitely check this show out!

The Latest From Entrepreneur’s Enigma and Digital Marketing Dive

An oldy, but it was great episode. So here it is again. Enjoy!

Until next week! Keep being curious!

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