Marketing Junto | The Economy

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Marketing Junto | The Economy

It’s a scary time out there right now. Inflation is up, although nowhere like it was in the 1980s and 1990s. The tech industry is going through an adjustment period and layoffs are happening. What does this mean for marketers? It means doing more with less and being smart with where you’re allocating your marketing dollars.

Some companies, the smart ones, see the value in marketing as it’s own department separate but supportive of sales. These companies if they play their cards right will weather the storm that we’re in and come out on top.

Supporting your marketing team is crucial to succeeding and growing mindshare with your client base. Cutting back on marketing activities might feel like the right thing to do right now, but it’s the exact opposite.

What do you think? Hit reply and let me know!


Web Finds


The Latest From Entrepreneur’s Enigma and Digital Marketing Dive

Matiullah Rahmaty on Entrepreneur's Enigma's album art
Ted Rubin and John Andrews on Digital Marketing Dive's album art

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Until next week! Stay cool and keep marketing!

Photo by Towfiqu barbhuiya on Unsplash

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