Bookmarks for March 5th through March 6th

These are my Delicious links for March 5th through March 6th:

  • Having A Crawlable Site Architecture Still Matters – Over the past few years, all of the search engines have made tremendous strides in trying to discover different parts of the web, find deep content and understand complex URL structures better. The first big stride came when each of the search engines adopted the XML Sitemap protocol. Website owners now had the ability to give the search engines a list of all of their URL’s.
  • Twitter's Big Search Plans: A Google Killer? – Search Marketing News Blog – Search Engine Watch (SEW) – AdAge has the scoop on Twitter's plans for search. Could this possibly be a real challenge to Google?

    Last year, Twitter acquired Summize, which was a Twitter search developed on the API. Twitter search is increasingly popular, especially for finding real-time chatter on a given topic. Recently, a Greasemonkey script was created to incorporate Twitter search into Google results (for those who install the add-on in Firefox).

  • Yahoo Competes with Facebook; Facebook Competes with Twitter – Search Marketing News Blog – Search Engine Watch (SEW) – Yahoo! is now competing with Facebook Connect. Through a partnership with JS-Kit, Yahoo! Updates is now available on over 600,000 websites. The joint effort helps sites bring social networking functionality to their sites. (Google's Friend Connect is also a player in this space.)

    Meanwhile, Facebook is competing with Twitter. It had been rumored that Facebook sought to acquire Twitter, but the deal fell through (apparently because Twitter wanted to go after search). Now, Facebook is going after Twitter by adding more live-stream features to their network.

    Last year, Facebook updated user profile pages and the user experience, focusing on streams of updates by friends. Now, public profiles and organizations are getting pages that look more like user pages. The focus, again, is on the real-time stream of updated information.

    Additionally, Facebook is updating their home page with the live-stream concept

  • 10 Things To Consider When Choosing The Perfect CMS | How-To | Smashing Magazine – Choosing a content management system can be tricky. Without a clearly de?ned set of requirements, you will be seduced by fancy functionality that you will never use. What then should you look for in a CMS?

    I have written about content management systems before. I have highlighted the their hidden costs, explained the differentiators behind the feature list and even provided advice for CMS users. However, I have never actually asked what features you should look for in a content management system. And that is what I will address here.

  • TechBlog: Firefox has more flaws than IE, but they're fixed faster – Firefox has the reputation of being a safe browser. It's what all the cool, tech-savvy kids use (well, when they're not using the hipper Google Chrome or the fanboy-favorite Apple Safari), so it's gotta be a smarter choice than Internet Explorer, which is about as solid as Swiss cheese, right?
  • Twimailer – E-mails are NEVER stored! Twimailer is just a middle man. All DM’s and other e-mails from Twitter are piped directly to your original e-mail address you provide.
  • Tweet Congress
  • The End of the Beginning – Search Engine Watch (SEW) – New search, old search, revamped search, universal search, three dimensional search, Live search, Kumo search, optimized search, paid search, natural search. As the world economic conditions continue heading south, the search world continues climbing up and reinventing itself.
  • Facebook's fan page facelift diminishes brands | Feeds | – Today the social network introduced it’s new homepage layout and a new look and feel for its fan pages, aka the pages that many brands and their customers are using to interact with each other. Fan pages originally had a nice quality about them. They looked clean and were customizable and showed a streamlined feed for information that companies fed into them. If brands wanted to, they could have interactive dialogue via the wall without compromising the flow of news that other members of the fan page wanted to see. Applications, if the brands chose to use them or even pay to develop them, were visible. It was attractive. Did I mention clean?
  • YouTube Surpasses 100 Million U.S. Viewers for the First Time? – Search Marketing News Blog – Search Engine Watch (SEW) – This just handed me…according to an email from comScore about their press release distributed on PR Newswire and posted on their website, YouTube has just surpassed 100 million U.S. viewers for the first time. Ironically, there was no online video with the announcement.

    Nevertheless, this is big news. According to the January 2009 data release today by the comScore Video Metrix service, more than 147 million U.S. Internet users watched an average of 101 videos per viewer in January. This means 76.8% of the total U.S. Internet audience viewed 14.8 billion online videos during the month.

  • Is Google's CEO That Stupid: Twitter "A Poor Man's Email" – Search Marketing News Blog – Search Engine Watch (SEW) – Google CEO Eric Schmidt made some comments about social networking tools like Twitter, yesterday, that has to question how in touch he is to this burgeoning industry.

    ""Speaking as a computer scientist, I view all of these as sort of poor man's email systems," the Silicon Valley Insider reported he said at Morgan Stanley's technology conference.

  • Twitter destined to replace Google Search – Search engines know little of context. They only know what content authors tell them. Search engines pride themselves on returning as many hits as possible, as quickly as possible. Users of search engines have to search for terms they think the original content author would have used.
  • New Coupon & Deals Search Engine Launches – In light of the current economy, Vertive, Inc., is banking on now being the right time to launch a new search engine for coupons and deals. It’s called, and it enters an already crowded space of coupons/deals sites.
  • Not Everyone Has The Aptitude For SEO – Large companies with many divisions have many SEO opportunities, yet also many challenges. One of the first things I do when consulting with companies on how to implement enterprise-level SEO is to identify who needs to do what. But that doesn’t always work out, because not everyone has the aptitude for SEO.
  • It’s Not ALL About Conversions – A Wider Perspective On B2B Search Campaigns – Ok, so I’m really passionate about looking for ways to improve conversion rates – I admit it. I’m kind of a conversion junkie. But sometimes I make the mistake of getting so focused on conversions that I can lose site of the bigger picture. I end up only staring at the trees right in front of me, without taking the time to take inventory of the forest. Such a shortsighted viewpoint can undermine a B2B search engine marketing campaign to the detriment of a sales organization. Let me explain…
  • Gmail: Import and Export Your Gmail Filters – Another day, another Gmail Labs feature. You can now export and import your Gmail filters to and from a file, so you don't have to remember a complicated setup to get some good filtering.
  • Firefox: Firefox Updates to 3.0.7, Fixes Bugs and Improves Security – Nothing too sexy to report, but Firefox updated tonight to version 3.0.7. Head on over to the release notes for more of the specifics, but basically you'll get several behind the scenes security and stability fixes as a part of a big old list of bugs that were smashed. If Firefox didn't already take care of the update for you, Click Help -> Check for updates to get your update on.
  • Link to a specific part of a YouTube video – If you want to link to a specific part of a video on YouTube, you can. For example,

    Notice the “#t=31m08s” on the end of the url? That link will take you 31 minutes and 8 seconds into that video. Linking to a particular minute and second can be really helpful — for example, that link takes you straight to where someone asks Eric Schmidt a question about Twitter. From there, you can listen to his answer, where he says (among other things):

    “We’re in favor of all of these new communications mechanisms. …. I think the innovation is great …. Twitter’s success is wonderful, and I think it shows you that there are many, many new ways to communicate, especially if you’re willing to do so publicly.”

    Deep-linking to a specific part of a YouTube video is really easy, so I wanted give a short example to tell how to link to a certain minute and second of a video.

  • All a-Twitter: The Tweet smell of success | Philadelphia Inquirer | 03/05/2009 – From the White House to our house, from Hollywood to the halls of Congress, suddenly everyone is "tweeting" on Twitter – and wants you to know it.

    The free social-networking Web site is the new bling of the communication age. Celebs, pols, and millions more – even those who shun the Web – are scrambling to master it. This is Twitter's moment as symbol of status, popularity, and power. And no one wants to be left out.

  • Seen In the Wild – John Battelle's Searchblog – As I think about Picasa, Google Desktop, Print, Keyhole, Blogger, and Google Groups come to mind, as does Google's long held aversion to consumer marketing. And I've come to the conclusion that Google can no longer afford to avoid consumer marketing. In order for these services to really scale, to get to where they need to go, Google will have to start promoting them. It's unavoidable – even if you do have the best product in the world, you need to tell people about it before they get locked into other options…

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