Bookmarks for March 4th through March 5th

These are my Delicious links for March 4th through March 5th:

  • Restraining Order Issued Against Facebook Spammers | WebProNews – Facebook sued Wallace and two other cybercriminals—Adam Arzoomanian and Scott Shaw—last week, alleging the trio was spamming Facebook members’ walls in phishing attempts. Facebook said they were impersonating friends and posting links to malicious websites. The court issued a temporary restraining order from them.
  • Online Advertising Heavyweights Agree To Good Practice Principles | WebProNews – AOL, Google, Microsoft, NebuAd, Phorm, and Yahoo promise to behave. All of these companies – along with a few others – have volunteered to honor the Internet Advertising Bureau's just-announced set of Good Practice Principles.

    IAB described the Principles as "the UK's first self-regulatory guidelines to set good practice for companies that collect and use data for online behavioural advertising purposes." The Principles have been approved by the Information Commissioner's Office, which reports directly to Parliament.

  • MySpace Credit Card Introduced | WebProNews – MySpace has stamped its name on a new Citi Credit Card, in which users can earn rewards redeemable through MySpace such as free music downloads, concerts, movie premiere screenings, etc.
  • Behavioral Targeting Gaining Public Acceptance | WebProNews – Truste Has released the findings of a very interesting survey it conducted regarding behavioral targeting. It turns out that consumers' comfort level with the concept is going up.

    Truste "Up until now, consumers haven’t been fully aware of behavioral advertising, although it’s a part of their everyday lives if they spend any time online," a Truste representative tells WebProNews. "But brand new research is showing that now the cat is out of the bag – and as more consumers become aware that their online behavior is being tracked, more appear to actually be okay with it."

  • Generation Y At Higher Risk For Online Identity Theft | WebProNews – People in Generation Y tend to be at a higher risk for online identity theft, but are less concerned with the threat than those in Generation X and Baby Boomers, according to the J.D. Power and Associates Identity Theft Report.

    Online conversations about identity theft indicate that 83 percent of the Baby Boomer generation (those between the ages of 45 and 63) say they have a high level of concern about identity theft, compared to 79 percent of those in Generation X (ages 31 to 44) and only 47 percent of those in generation Y (ages 19 to 30).

  • SMB Link Building Without a Dime – Search Engine Watch (SEW) – Because you demanded it, today we'll discuss how to obtain a strong inbound link profile without spending any dollars out of your budget. Link building like this definitely takes time, so we're not talking completely free — just no out-of-pocket money involved.
  • SEOmoz | The Internet Marketer's Checklist For Determining If a Business Idea is Worth Pursuing – This is the second post of an ongoing blog series called How to Start an Internet Company That Will Be Noticed: A Framework. The series aims to use an online marketing perspective to create a framework for starting a successful internet company.
  • BitLocker and BitLocker to Go – In Windows 7, core BitLocker Drive Encryption functionality is enhanced to deliver an improved experience for IT professionals and end users—from simple enhancements such as the ability to right-click on a drive to enable BitLocker protection to the automatic creation of the required hidden boot partition. Learn about these enhancements and the new BitLocker To Go, which gives system administrators control over how removable storage devices can be used and the strength of protection required.
  • Learn About Windows 7 BitLocker-to-Go – While UAC has gotten most of the attention during Windows Vista's tenure, the runner up for most discussed Windows Vista feature is probably BitLocker. It seems like a week doesn't go by without some sort of major compromise of sensitive data resulting from a lost or stolen laptop. BitLocker guards against these types of data security breaches by providing whole disk encryption, protecting all of the data on the hard drive and preventing unauthorized users from accessing it even if they happen to be in possession of the laptop.
  • Facebook Launching New Real-Time Homepage – Facebook is making a host of product announcements today, the most significant of which is a renovation of the News Feed that users see when they login. Starting next week, the News Feed will be moving to a real-time format, versus the current updates that happen “every 10-15 minutes” according to the company.
  • Measuring Your Twitter Network’s Health – It’s not about you. I know, sounds cold but it’s true. It’s really not about you. It’s not about the number of followers YOU have on Twitter. It’s about how much value THEY gain from following you.
  • Forrester is Wrong About Paying Bloggers – ReadWriteWeb – Analyst firm Forrester published a report this morning telling corporations that it's a good idea to engage bloggers in "sponsored conversations," or the exchange of goods or credit in exchange for blog coverage. The report, titled "Add Sponsored Conversations to Your Toolbox", is 8 pages long, focuses on a number of high profile examples like the case of KMart and Chris Brogan, and sells for $795.
  • You’re Doing It Wrong | – # You follow too many people on Twitter.
    # You don’t allow blog comments.
    # You add people to LinkedIn that you don’t know very well.
    # You have ads on your blog.
    # You use partial RSS feeds.
    # Your blog posts are too short (too long).
    # You shoot really long videos and don’t edit.
    # You don’t follow people back.
  • How to Shape Your Blogs Brand – In this post we continue to look at tips for established blogs wanting to step up to the next level (this is the 6th tip in this series) by taking a look at how to shape the brand your blog.
  • Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase – eMarketer’s latest report named Search Marketing Trends: Back to Basics says that in the realm of search marketing budgets, SEO budgets will increase in the next five years, while paid search budgets will decline relative to the overall marketing budgets for companies.

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